Marketing Manager (fashion & cosmetic - social commerce)

Mô tả Công việc
ABOUT METUB
METUB Group, is the leading multi-channel network in Vietnam with an extensive network of 3000+ content creators, generating over 10 billion views monthly and ranging from top celebrities to top vertical endemic creators.
METUB operates in Media & Entertainment segments, providing creator services to produce & distribute content, and brand services to deliver successful content partnership/ influencer marketing campaigns. We are also expanding into Commerce to finish our ecosystem, which is built around Creator-led businesses.
Our goal is to make it possible for content creators, celebrities, influencers, eSports players... to "live by passion" and earn enough to turn their passion into a professional career.
MLabel - Metub's private label business focusing on lifestyle products - is one of the new commercial models designed to maximize the Creator's potential through Commerce.
ABOUT THIS JOB
Manage the related activities & business performance, including but not limited to:
Develop the MKT strategies to achieve business goals and sales targets
Planning, conceptualizing and implementing for the always-on direction & seasonal campaigns
Establish and cultivate relationships with Influences (Artists, KOLs, and KOCs) to generate the related collaborative initiatives to maximize sales opportunities.
Analyzing and conducting market research to identify trends, customer needs, competitive offerings (operation, business/marketing strategy...) for improvements and new innovations.
Work closely with the Product development team to ensure product offerings align with market demands and consumer preferences.
Coordinating with the Commercial team to generate demand and enhance visibility.
Manage the related budget and sales situation.
Liaise with related departments to ensure the campaign is fully operational.