Marketing Manager (FMCG)

Prepare annual Marketing plans and brand activation plans that are aligned with global brand strategies and positioning
Lead the development of the brand strategy on the market and implementation of the brand activation channel plan for each of the brands to achieve defined business objectives across each category.
Manage the A&P budget to within budget limits, as agreed with the brand principal and Head of Marketing
Ensuring alignment across the Sales, Marketing, Trade Marketing and Supply Chain departments on forecasts, field sales needs, pricing and marketing initiatives
Leading efforts to leverage the Global Brand Positioning and solidify the Brand's superiority through our customers and their stores.
Providing seasoned leadership in the translation and implementation of the Marketing strategy into impactful programs, On-Premise and Off Premise channels
Be the category expert and monitor competitor pricing, competitor activity, promotional programs and new competitor brand launches. Develop action plans to counter act competitor activities.
Putting in place, monitor and improve processes to link Marketing activities with the activities of the Sales team. Work closely with the Head of Marketing and Trade Marketing team to improve processes that link brand building activities with Sales activities
Work closely and cohesively with the Brand principal(S)
Effectively lead and develop a team of young, energetic Marketing professionals.