Strategy & Campaign Leadership
Define OKRs and execute comprehensive marketing + growth hacking strategies focused on: Brand awareness, User acquisition, Community building.
Develop and manage multi-channel campaigns across social media, PR, KOLs, affiliates, and global events.
Lead product launch campaigns, token listing rollouts, and Layer 2-3 partnership activations.
Technical Communication & Market Education
Work closely with CTO, blockchain, and legal teams to deeply understand the product and communicate it clearly to external audiences.
Design and distribute educational materials: guides, video series, infographics, AMAs, etc.
Build initiatives that onboard
developers: DePIN Builder Programs, hackathons, and builder challenges.
Growth & Community Development
Launch viral growth tactics: referrals, airdrops, minigames, TikTok challenges, AI-based content, etc.
Design and optimize user funnels using metrics like CAC, conversion rate, retention, LTV.
Manage marketing budgets and continuously track ROI across campaigns.
Technical Competencies
5-7 years of experience in technology marketing (preferably in AI, Blockchain, SaaS, or fast-paced tech startups).
Proven success in launching token campaigns, growing Web3 communities, and activating staking or builder ecosystems.
Previous experience as CMO, Head of Growth, or Marketing Lead in a Web3 project or exchange is a strong advantage.
Strong grasp of technical storytelling-able to turn features into narratives that drive adoption.
Core Behaviors & Mindset
Deep curiosity and strong comprehension of technology, from architecture to application.
Proactive and decisive: capable of aligning marketing strategies with product development stages.
Community-first mindset: committed to long-term ecosystem growth, not just short-term hype.
Fluent English communication (IELTS 7.0+ or equivalent): confident in both technical and public-facing contexts.
Preferred Skills
Familiarity with Gen Z culture, internet trends, and user psychology.
Well-connected in the Web3 space: influencers, developer communities, investment partners.
Strong data-driven approach: communicate using metrics, logic, and real-world case studies.
Solid budget and campaign management, with ROI and performance tracking expertise.
Proficiency in
digital marketing & analytics tools (e.g., Google Analytics, Mixpanel, Looker).
ESOP stock options.
Hyra token rewards ($HYRA).
Grade A office at the most premium complex in Ha Dong: lake view, gym, auditorium, modern equipment, and 5-star facilities.
Holiday bonuses on New Year's Day (Jan 1), Liberation Day & International Labor Day (Apr 30 - May 1), and National Day (Sep 2).
Gifts/bonuses on special occasions: International Women's Day (Mar 8), Vietnamese Women's Day (Oct 20), International Men's Day (Nov 19) , International Children's Day
(Jun 1), Mid-Autumn Festival, Lunar New Year.
13th-month salary.
Performance-based bonuses: business results, project performance, personal achievements (according to the 3P salary model)
Comprehensive healthcare package: health insurance, sports club sponsorships(football, running).
Company trips, team building, engagement activities, and mental wellness programs.
Hyra Library with annual budget supplements.
Special discounts and perks when using Hyra ecosystem products/services (e.g., Hyracare).
Other benefits in accordance with company policies and labor law.
Working Time: 8h30-17h30 from Monday to Friday (Alternate Saturday).