MARKETING MANAGER (Phòng khám da liễu & thẩm mỹ ngoại khoa)

Mô tả Công việc
*The areas of responsibilities include:
- Mining our target markets: identify, connect with, and bring in clients for:
medical dermatology: acne, eczema, rash, skin tags, allergies, moles, warts, and general skin issues
day-to-day facial care and skin health maintenance and prevention.
cosmetic dermatology: acne scar, aging/skin rejuvenation, spider veins, pigmentation & and melasma, skin texture, skin laxity, hair growth, hair removal, tattoo removal, etc
- Relationship management: enabling and maintaining profitable relationships with companies, referral networks, influencers, and groups of other potential clients;
- Design, plan and implement promotions, campaigns, product launches, educational sessions, events, or PR activities to drive acquisition and awareness.
- Sales:
drive new client acquisition and relationships
understand competition, be familiar with new opportunities and trends
articulate, anticipate, communicate, and minimize obstacles to growth
- Messaging and communication: refine and deliver our brand and key differentiation to our staff and the public so that it drives client acquisition, encourages return clients and client referrals, and shapes distinctive brand and professional image utilizing the most effective channels
- Budget, forecast, and report client acquisition and client acquisition activities;
- Staff: identify staffing and budget requirements for the marketing team, and recruiting, training, and managing the marketing team
- Vendor Management: identify and manage relationships with any outsourced efforts including web management, design, print, media, or others
*Essential Duties and Responsibilities:
- Execute the strategic plan and design activities for all marketing communications and programs to potential clients, existing clients, other healthcare professionals, business and social relationships, referral networks, and influencers.
- Devise relevant, executable messaging and communications that grow new clients, increase revenue, increase client treatments and client base, and encourage returning clients.