Marketing Manager (UBTech)

ROLES:
· Directs and oversees the various marketing and associated public relations/outreach activities of a major client-oriented community services unit of Brand.
· Develops potential customers in government, industry, academia, and/or the community at large. Serves as a member of the unit's management team. Develops and coordinates media coverage, sales campaigns, and/or promotional materials.
· To achieve targets, the Marketing Manager will develop and maintain a network of strategic & productive relationships. To support communications and develop relationships with strategically important organizations, the Marketing Manager will develop and maintain a database of information in mainstream media, on the web, in brochures and in newsletters.
RESPONSIBILITIES:
1. Online Marketing & Report (35%):
- Craft and execute the optimal Paid Marketing Strategy, involving SEM, Display Marketing, Paid Social (Facebook and local social media), and partnerships with local publisher networks for advertising to drive student enrolments from the region
2. Build and manage a rich content/editorial calendar that attracts a qualified audience to our digital properties, including websites, social media, etc.
3. Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content• Optimize our marketing automation and lead nurturing processes through email, content, social channels, and analytics
4. Optimize our marketing automation and lead nurturing processes through email, content, social channels, and analytics
5. Implementation and maintenance of multilingual search engine optimization and discrete campaigns
6. Establish closed-loop analytics to understand how our inbound marketing activity turns into customers and continually refine our process to convert customers
7. Building and connecting digital platforms (website, fan page, tracking tools, advertisement accounts) to deliver best digital experience
8. The preparation of termly/monthly / annual reports and reports as required by management.
9. Offline and Integrated Marketing (50%):
10. Development of localized marketing plans, materials, and tools to drive enrolments;
11. Cooperation with centres for events; public relations to organize onsite event.
12. Budget Management (15%):
13. Appropriate and effective management of the departmental budget
14. Effective projects management to delivering best achievement on projects results and projects budget