Marketing Manager

Growth activities
• Driving all growth-related activities for social and digital channels
• Following and controlling marketing campaigns, review performance marketing campaigns.
• Responsible for paid advertising campaigns across digital platforms such as Google, Facebook/Instagram, and other online advertising... - from planning to execution (PR, Digital, Community, Media).
• Handle & develop organic and paid search (SEO optimization/SEM)
• Responsible for implementation and improve customer experience through platforms: Website (core platform), Online advertising, Social Media, Email, finally Mobile, Content, Video, Digital OOH, etc ... to boost SEO results (Google Analysis, Google Web Master Tools, Ahrefs, SEMrush...).
• Collaborate with members of the Marketing team to create detailed content ideas for website, Fanpage, Youtube , Instagram, Zalo .... and advertising channels (on SEO standard)
• Make MKT strategy to attract traffic / boost sales
• Actively update new trends and media channels on the market to apply to projects and products that the company offers.
• Increasing brand awareness on Social Media channels
• Controlling the company's attendance at events...
• Create, roll out, and maintain technical content such as demos, videos, workshops, tutorials, blogs, and whitepapers, conference presentations, webinars to connect KHAI PHU capabilities to customer needs.
• Represent KHAI PHU at customer engagements such as with sales, at conferences, and at community and customer meetups.
Marketing Budget, Analytics & ROI
• Control digital performance budget and manage social campaign management of all digital channels to drive strong return on investment (ROI).
• Forecast levels of traffic volumes, track against budget and all acquisitions targets (KPIs & ROI)
• Analyze digital data, audience insights to draw key recommendation
• Measure and report performance of weekly/ monthly marketing campaigns