Marketing Manager

We are looking for a creative and hard-working social media/marketing professional to lead our team in terms of social media strategy and creative direction, content, PR and innovative formats/platforms, in order to push sales and support our growth.
You will be working directly with the founder & CEO, and you will be in charge of managing a small integrated marketing team, and coordinating with the operation team when required. You will be as hands-on as possible and be ready for the upcoming challenges that a rapidly expanding business will throw at you.
- Manage & drive all social media strategy and content across all digital platforms with content and imagery in both English & Vietnamese
- To manage photo/video library for social media and marketing campaigns
- Oversee & curate new menu content development with copywriting & imagery
- To manage photo/video library for social media and marketing campaigns
- Create and manage a monthly social media calendar that is linked to events, products and seasonal offers for online stores, retail shops and events
- To manage social media marketing campaigns from start to finish, in-store & online, and to execute them via the appropriate communication channels with event and retail store managers
- Measure and report performance of all digital and in-store marketing campaigns on a monthly basis including setting budgets for social media spend and return on investment on each campaign
- To assist in the curation of products and promotions, including set-up and design needs in time for launch
- To manage the graphic design team, ensuring they have detailed design briefs for new product, promotions and social media campaigns
- To manage the photography and video team by providing concept direction, planning content, and support in execution.
- To manage all digital platform content to ensure they are up to date across the group, these include but are not limited to, Facebook, Instagram, Google, TripAdvisor & Website
- Identify target audiences and develop marketing plans with specific campaigns objectives across different selling channels
- Analyze customer insights and data provide business recommendations to build brand awareness and grow market share