Marketing Manager

Brand Development and Management:
oDefine and evolve our brand identity, ensuring consistency across all marketing materials and channels.
oDevelop compelling brand messaging and narratives that resonate with prospective Vietnamese students and their families.
oCollaborate with design teams to create visually appealing marketing assets that support our brand strategy.
Digital Marketing Strategy and Execution:
oDevise and implement data-driven digital marketing campaigns across various channels, including search engine marketing (SEM), social media advertising, email marketing, and content marketing.
oLead SEO and SEM efforts to optimize web presence, drive organic traffic, and enhance search visibility.
oAnalyze website analytics and campaign performance metrics to identify optimization opportunities and generate insightful reports.
Content Strategy and Development:
oOversee the creation of high-quality, engaging content in various formats (blog posts, videos, infographics, webinars, etc.) to attract and nurture prospective students.
oDevelop and manage a content calendar ensuring alignment with overall marketing objectives.
Team Leadership and Development:
oManage, mentor, and inspire a team of 10 marketing professionals, fostering collaboration and a culture of continuous learning.
oConduct performance reviews, set individual objectives, and provide constructive feedback to drive team success.
oIdentify professional development needs and support the growth of team members.
Market Research and Analysis:
oStay abreast of industry trends, competitor strategies, and evolving student preferences within the international education market.
oConduct market research to gain insights into target audiences and optimize marketing outreach.