MARKETING MANAGER

NHÀ HÀNG PRIME STEAK BOUTIQUE & CHILL - 138 PASTEUR, BẾN NGHÉ, QUẬN 1
Objectives of this role
• Establish positioning, identify target audiences, and develop marketing plans with specific
objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging internal support and
driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build
successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights
for future campaign development and go-to-market strategies, complete with formal proposals and
recommendations on tactics
Responsibilities
• Working with the creative team, develop creative briefs and guide creative direction to meet
objectives for all advertising and public-facing communications, including print, digital, and video
assets
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle,
ensuring the alignment of communications and messaging across all channels
• Manage content and updates for customer and internal touch points, establish budget guidelines,
participate in events, document business processes, and provide sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions,
and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and
optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior
leaders about marketing programs, strategies, and budgets