Marketing ManagerCông Ty TNHH Tập Đoàn Phát Triển Giáo Dục APU
Nơi làm việc: Hồ Chí Minh
Ngành nghề: Truyền thông/Internet/Online Media, Quản lý điều hành, Lương cao, Marketing - PR, Search Engine Marketing, Biên tập/ Báo chí/ Truyền hình, Phát triển thị trường, Tiếp thị - Quảng cáo
Lương: Thỏa thuận
Hình thức: Toàn thời gian
Ngày đăng: 16/05/2024
Hạn nộp: 17/06/2024
Vị trí công việc này hiện tại đã hết hạn nộp hồ sơ, bạn có thể tham khảo thêm một số công việc tương tự tại đây:
Mô tả công việc
JOB PURPOSE
To raise the visibility of the APU Schools by carrying out an effective marketing and communication plans in order to:
Attract new students across the Schools' portfolio and publicise the strengths of the academic faculty, school facilities and services,
Promote the profile of the Schools as a whole to external audiences,
Apply customer and market insights combined with creative thinking to define and shape the school proposition to maximise appeal and relevance within the local market,
Develop the school marketing strategy including product development, multichannel communication plans and parent/student engagement programmes to support enrolment growth.
JOB DESCRIPTION IN DETAIL
1. Marketing Communications:
a) Website and other e-marketing communications: e-newsletter, social media accounts, web content, etc. Providing ideas and input into the development of new e-marketing materials.
b) Marketing collateral and publicity material: Writing and producing marketing material (brochures, posters, flyers, etc.) for the Schools' programmes.
c) Public relations:
Liaison with academic and administrative staff to request and collate information for inhouse publications
Proactively searching out information for PR purposes
Liaison with, and providing information to, the media
Maintaining a photo library and arranging external photo shoots and filming with students as well as in-house photo shoots with School staff and students
Updating the School's PR notice boards.
d) Advertising (printed media, outdoor and new media):
Be in charge of new advertising campaigns
Conduct proofreading, copy writing, editing copy and information collection.
e) Exhibitions and clients pitching/visits
Coordinating the School's presence at exhibitions
Representing and promoting the Schools at various events and providing market analysis post-events.
f) Event
Assistance and coordination at Open Days of the School
Coordinating the School's annual graduation/prize-giving
Marketing support for the School's annual activities
Coordinating School events in relation to major accreditations and audits.
2. Market analysis & planning and new programme development:
Input into the Schools' marketing plans: gathering market intelligence and working with the Management to analyse results in relation to the Schools' marketing plans. Planning, researching and coordinating the school's promotion, liaising with relevant parties both internally and externally.
3. Market Intelligence:
Gathering information on competitor schools and programmes. Gathering information on our programmes for use in rankings and other forms of market analysis.
The post holder will, from time to time, be required to undertake other duties of a similar nature as may reasonably be required by the Management. There may be occasions when the post holder's role and skill set may be required elsewhere within the School, so flexibility will be essential.
To raise the visibility of the APU Schools by carrying out an effective marketing and communication plans in order to:
Attract new students across the Schools' portfolio and publicise the strengths of the academic faculty, school facilities and services,
Promote the profile of the Schools as a whole to external audiences,
Apply customer and market insights combined with creative thinking to define and shape the school proposition to maximise appeal and relevance within the local market,
Develop the school marketing strategy including product development, multichannel communication plans and parent/student engagement programmes to support enrolment growth.
JOB DESCRIPTION IN DETAIL
1. Marketing Communications:
a) Website and other e-marketing communications: e-newsletter, social media accounts, web content, etc. Providing ideas and input into the development of new e-marketing materials.
b) Marketing collateral and publicity material: Writing and producing marketing material (brochures, posters, flyers, etc.) for the Schools' programmes.
c) Public relations:
Liaison with academic and administrative staff to request and collate information for inhouse publications
Proactively searching out information for PR purposes
Liaison with, and providing information to, the media
Maintaining a photo library and arranging external photo shoots and filming with students as well as in-house photo shoots with School staff and students
Updating the School's PR notice boards.
d) Advertising (printed media, outdoor and new media):
Be in charge of new advertising campaigns
Conduct proofreading, copy writing, editing copy and information collection.
e) Exhibitions and clients pitching/visits
Coordinating the School's presence at exhibitions
Representing and promoting the Schools at various events and providing market analysis post-events.
f) Event
Assistance and coordination at Open Days of the School
Coordinating the School's annual graduation/prize-giving
Marketing support for the School's annual activities
Coordinating School events in relation to major accreditations and audits.
2. Market analysis & planning and new programme development:
Input into the Schools' marketing plans: gathering market intelligence and working with the Management to analyse results in relation to the Schools' marketing plans. Planning, researching and coordinating the school's promotion, liaising with relevant parties both internally and externally.
3. Market Intelligence:
Gathering information on competitor schools and programmes. Gathering information on our programmes for use in rankings and other forms of market analysis.
The post holder will, from time to time, be required to undertake other duties of a similar nature as may reasonably be required by the Management. There may be occasions when the post holder's role and skill set may be required elsewhere within the School, so flexibility will be essential.
Yêu cầu công việc
At least 5 years' experience in the field of marketing (Desirable Work Experience in the field of Strategic Planning/ Consumer Marketing / Digital Marketing / Events management / PR)
Enthusiasm for the company and industry
Excellent communication/presentation skills
Excellent work ethic
Good ICT skills (familiar with Microsoft Office)
Excellent spoken and written English
Full-time Position with some occasional evening and weekends working required
BENEFIT
Annual leave
Social insurance as stipulated by Law
Competitive and negotiable salary
Enthusiasm for the company and industry
Excellent communication/presentation skills
Excellent work ethic
Good ICT skills (familiar with Microsoft Office)
Excellent spoken and written English
Full-time Position with some occasional evening and weekends working required
BENEFIT
Annual leave
Social insurance as stipulated by Law
Competitive and negotiable salary
Quyền lợi được hưởng
- Chế độ bảo hiểm
- Du Lịch
- Chế độ thưởng
- Chăm sóc sức khỏe
- Đào tạo
- Tăng lương
- Du Lịch
- Chế độ thưởng
- Chăm sóc sức khỏe
- Đào tạo
- Tăng lương
Nộp hồ sơ liên hệ
Công Ty TNHH Tập Đoàn Phát Triển Giáo Dục APU
Giới thiệu công ty
Công Ty TNHH Tập Đoàn Phát Triển Giáo Dục APU việc làm
286 Lãnh Binh Thăng - Phường 11 - Quận 11 - TP Hồ Chí Minh
Quy mô: Từ 26 - 100 nhân viên
Việc làm tương tự
Digital Marketing Executive
CÔNG TY TNHH MCOMMERCE
9,000,000 - 12,000,000 VND
Hồ Chí Minh
22/07/2024
Marketing Manager
Công Ty TNHH Con Đường Giáo Dục EduPath Co.,Ltd
Thương lượng
Hồ Chí Minh, Điện Biên
27/07/2024
Chuyên Viên Digital Marketing (Chuyên Về Ads)
Công Ty Cổ Phần Dược Phẩm Norway Pharmatech As
15 - 20 triệu VNĐ
Hồ Chí Minh
27/07/2024
Marketing Manager
TOPPING BEEF STEAKHOUSE & THE GANGS GRILL AND BEER (CÔNG TY TNHH DỊCH VỤ TL)
Thoả thuận
Hồ Chí Minh
11/07/2024
Chuyên Viên Digital Marketing Full-time 2024
CÔNG TY TNHH MCOMMERCE
Thỏa thuận
Hồ Chí Minh
18/07/2024
Vị trí Marketing Manager do công ty Công Ty TNHH Tập Đoàn Phát Triển Giáo Dục APU tuyển dụng tại Hồ Chí Minh, Joboko tự động tổng hợp mức lương Thỏa thuận, tìm thêm việc làm về Marketing Manager hoặc công ty Công Ty TNHH Tập Đoàn Phát Triển Giáo Dục APU ở các link phía trên
Giới thiệu công ty
Công Ty TNHH Tập Đoàn Phát Triển Giáo Dục APU việc làm
286 Lãnh Binh Thăng - Phường 11 - Quận 11 - TP Hồ Chí Minh
Quy mô: Từ 26 - 100 nhân viên