Marketing ManagerCÔNG TY CỔ PHẦN THƯƠNG MẠI VÀ DỊCH VỤ LỮ HÀNH MIỀN ĐẤT VIỆT

Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
Plan strategies annually, quarterly, monthly and weekly with results sent to CEO, CRO and other Managers-in-charge per product line.
Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Partner with email marketing, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics
Create content and strategies for Google PPC and social media handles including but not limited to FB, IG, TT, Youtube, etc.
Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets