Marketing Manager
Công ty Cổ phần Vàng bạc Đá quý Phú Nhuận - PNJ
Địa điểm làm việc: Hồ Chí Minh
Hết hạn: 06/12/2024
- Chi tiết công việc
- Giới thiệu công ty
Thu nhập: Cạnh tranh
Loại hình: Toàn thời gian
Chức vụ: Quản lý
Kinh nghiệm: 2 năm
Mô tả công việc
Mô tả Công việc
Develop a country strategy that leverages the international brand positioning while catering to the specific needs and priorities of the target market. This will contribute to the continued growth of the brand and foster a strong relationship with local consumers.
Define the strategic orientations and the 3-year marketing plan for the category, monitor the portfolio (new launches, pillar products' renewal and animation of core catalogue). This will ensure our brand remains competitive, adapts to market changes, and achieves sustainable growth.
Implement new launches with a focus on intense consumer engagement, leveraging a localized marketing mix (IMC/360/Digital/Retail) and creating memorable brand experiences through brand events, store activations, and strategic partnership.
Mobilise and collaborate with other departments (retail, merchadise, education, etc. ) and global team to build broader business strategy.
Monitor the local adaptation of communication materials (imagery, digital, point of sale)
Make recommendations to management on the category based on one's expertise of the consumer, market and competitors.
Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand.
Monitor the retail marketing strategy working hand-in-hand with the retail team, store manager and education/training team and monitor the proper implementation of retail materials (services, advice, etc.).
Build, develop and manage a strong and talented team, train them and develop their expertise and know-how.
Develop a country strategy that leverages the international brand positioning while catering to the specific needs and priorities of the target market. This will contribute to the continued growth of the brand and foster a strong relationship with local consumers.
Define the strategic orientations and the 3-year marketing plan for the category, monitor the portfolio (new launches, pillar products' renewal and animation of core catalogue). This will ensure our brand remains competitive, adapts to market changes, and achieves sustainable growth.
Implement new launches with a focus on intense consumer engagement, leveraging a localized marketing mix (IMC/360/Digital/Retail) and creating memorable brand experiences through brand events, store activations, and strategic partnership.
Mobilise and collaborate with other departments (retail, merchadise, education, etc. ) and global team to build broader business strategy.
Monitor the local adaptation of communication materials (imagery, digital, point of sale)
Make recommendations to management on the category based on one's expertise of the consumer, market and competitors.
Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand.
Monitor the retail marketing strategy working hand-in-hand with the retail team, store manager and education/training team and monitor the proper implementation of retail materials (services, advice, etc.).
Build, develop and manage a strong and talented team, train them and develop their expertise and know-how.
Develop a country strategy that leverages the international brand positioning while catering to the specific needs and priorities of the target market. This will contribute to the continued growth of the brand and foster a strong relationship with local consumers.
Define the strategic orientations and the 3-year marketing plan for the category, monitor the portfolio (new launches, pillar products' renewal and animation of core catalogue). This will ensure our brand remains competitive, adapts to market changes, and achieves sustainable growth.
Implement new launches with a focus on intense consumer engagement, leveraging a localized marketing mix (IMC/360/Digital/Retail) and creating memorable brand experiences through brand events, store activations, and strategic partnership.
Mobilise and collaborate with other departments (retail, merchadise, education, etc. ) and global team to build broader business strategy.
Monitor the local adaptation of communication materials (imagery, digital, point of sale)
Make recommendations to management on the category based on one's expertise of the consumer, market and competitors.
Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand.
Monitor the retail marketing strategy working hand-in-hand with the retail team, store manager and education/training team and monitor the proper implementation of retail materials (services, advice, etc.).
Build, develop and manage a strong and talented team, train them and develop their expertise and know-how.
Develop a country strategy that leverages the international brand positioning while catering to the specific needs and priorities of the target market. This will contribute to the continued growth of the brand and foster a strong relationship with local consumers.
Define the strategic orientations and the 3-year marketing plan for the category, monitor the portfolio (new launches, pillar products' renewal and animation of core catalogue). This will ensure our brand remains competitive, adapts to market changes, and achieves sustainable growth.
Implement new launches with a focus on intense consumer engagement, leveraging a localized marketing mix (IMC/360/Digital/Retail) and creating memorable brand experiences through brand events, store activations, and strategic partnership.
Mobilise and collaborate with other departments (retail, merchadise, education, etc. ) and global team to build broader business strategy.
Monitor the local adaptation of communication materials (imagery, digital, point of sale)
Make recommendations to management on the category based on one's expertise of the consumer, market and competitors.
Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand.
Monitor the retail marketing strategy working hand-in-hand with the retail team, store manager and education/training team and monitor the proper implementation of retail materials (services, advice, etc.).
Build, develop and manage a strong and talented team, train them and develop their expertise and know-how.
Yêu cầu
Yêu Cầu Công Việc
EXPERIENCE
At least 2 years of experience in brand/ marketing experiences at equivalent roles required in luxury retail industry
PROFESSIONAL & TECHNICAL COMPETENCIES
MARKET & CONSUMER INSIGHT
Identify market drivers
Translate trends and consumer knowledge into meaningful insights brand development.
Build memorable brand experiences though brand event/ store activation.
Obsess with driving footfall traffic to stores.
Develop integrated campaigns that work.
Integrate retail & shopper expertise.
ACTIVATION EXCELLENCE
Deliver excellence with agility and rigor.
Integrate sustainable, business consciousness.
COLLABORATIVE LEADERSHIP
Creates collaboration for bigger success.
Shares & leverages best practices.
Excellent stakeholder management and leadership skills
Entrepreneurial vision is critical. Identify creative opportunities and challenges; present strategic and creative solutions
Business savvy
Communication & problem-solving skills
Customer-oriented
REQUIREMENT EDUCATION
University degree in Economics, Marketing, Business Administration, an MBA is a plus.
EXPERIENCE
At least 2 years of experience in brand/ marketing experiences at equivalent roles required in luxury retail industry
PROFESSIONAL & TECHNICAL COMPETENCIES
MARKET & CONSUMER INSIGHT
Identify market drivers
Translate trends and consumer knowledge into meaningful insights brand development.
Build memorable brand experiences though brand event/ store activation.
Obsess with driving footfall traffic to stores.
Develop integrated campaigns that work.
Integrate retail & shopper expertise.
ACTIVATION EXCELLENCE
Deliver excellence with agility and rigor.
Integrate sustainable, business consciousness.
COLLABORATIVE LEADERSHIP
Creates collaboration for bigger success.
Shares & leverages best practices.
Excellent stakeholder management and leadership skills
Entrepreneurial vision is critical. Identify creative opportunities and challenges; present strategic and creative solutions
Business savvy
Communication & problem-solving skills
Customer-oriented
REQUIREMENT EDUCATION
University degree in Economics, Marketing, Business Administration, an MBA is a plus.
Quyền lợi
Laptop
Đồng phục
Chế độ thưởng
Nghỉ phép năm
Đồng phục
Chế độ thưởng
Nghỉ phép năm
Thông tin chung
- Thu nhập: Cạnh tranh
Cách thức ứng tuyển
Ứng viên nộp hồ sơ trực tuyến bằng cách bấm nút Ứng tuyển bên dưới:
Hạn nộp: 06/12/2024
Giới thiệu công ty
Xem trang công ty
Được thành lập vào ngày 28/04/1988 với tên gọi Cửa hàng Kinh doanh Vàng bạc Phú Nhuận (PNJ). Đến tháng 01/2004, PNJ đã được cổ phần hóa và trở thành Công ty CP Vàng bạc Đá quý Phú Nhuận. Năm 2009, cổ phiếu PNJ chính thức niêm yết tại HOSE, PNJ là doanh nghiệp kim hoàn đầu tiên và duy nhất niêm yết trên sàn chứng khoán cho đến nay.
Trải qua 33 năm hình thành và phát triển, Công ty CP Vàng bạc Đá quý Phú Nhuận (PNJ) đã không ngừng phát triển, trở thành một trong những nhà sản xuất và bán lẻ trang ...
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