- Chi tiết công việc
- Giới thiệu công ty
Thu nhập: Thỏa thuận
Loại hình: Toàn thời gian
Chức vụ: Quản lý
Kinh nghiệm: 5 năm
Mô tả công việc
Purpose of Role:
The Marketing Manager will oversee the planning and execution of marketing strategies to enhance brand awareness and generate leads for the school. This role involves managing marketing campaigns, analyzing effectiveness, and driving quality lead generation through both digital and offline channels.
Key Responsibilities:
1. Marketing Planning and Execution:
• Lead the annual Marketing planning process to maximize brand awareness and lead generation.
• Drive quality lead generation activities across digital and offline marketing channels.
• Proactively manage the content, media, event, and marketing plans, ensuring alignment with regional brand and editorial guidelines.
• Produce digital and print publications, organizing photography/videography shoots and design/editorial content as needed.
• Continuously improve promotional campaigns to achieve target inquiry, application, acceptance, and enrollment rates.
2. Event Management:
• Plan and Execute Events: Develop, organize, and oversee marketing events, including open days, Admissions day, community outreach programs, and promotional events to enhance brand visibility and engagement.
• Coordinate Logistics: Manage all event logistics including venue selection, scheduling, budgeting, and on-site coordination.
• Vendor Management: Liaise with external vendors and service providers to ensure the successful execution of events.
• Evaluate Event Success: Analyze the effectiveness of events through feedback and metrics and adjust future event strategies based on insights and results.
3. Campaign Management:
• Leverage content, media, and PR opportunities to enhance school visibility and engagement.
• Monitor and analyze the efficiency and effectiveness of marketing activities, adjusting strategies as needed.
• Manage marketing budgets and ensure cost-effective use of resources.
4. Collaboration and Relationships:
• Develop and maintain strong internal relationships with staff to support marketing initiatives.
• Represent the school at relevant marketing and outreach events.
The Marketing Manager will oversee the planning and execution of marketing strategies to enhance brand awareness and generate leads for the school. This role involves managing marketing campaigns, analyzing effectiveness, and driving quality lead generation through both digital and offline channels.
Key Responsibilities:
1. Marketing Planning and Execution:
• Lead the annual Marketing planning process to maximize brand awareness and lead generation.
• Drive quality lead generation activities across digital and offline marketing channels.
• Proactively manage the content, media, event, and marketing plans, ensuring alignment with regional brand and editorial guidelines.
• Produce digital and print publications, organizing photography/videography shoots and design/editorial content as needed.
• Continuously improve promotional campaigns to achieve target inquiry, application, acceptance, and enrollment rates.
2. Event Management:
• Plan and Execute Events: Develop, organize, and oversee marketing events, including open days, Admissions day, community outreach programs, and promotional events to enhance brand visibility and engagement.
• Coordinate Logistics: Manage all event logistics including venue selection, scheduling, budgeting, and on-site coordination.
• Vendor Management: Liaise with external vendors and service providers to ensure the successful execution of events.
• Evaluate Event Success: Analyze the effectiveness of events through feedback and metrics and adjust future event strategies based on insights and results.
3. Campaign Management:
• Leverage content, media, and PR opportunities to enhance school visibility and engagement.
• Monitor and analyze the efficiency and effectiveness of marketing activities, adjusting strategies as needed.
• Manage marketing budgets and ensure cost-effective use of resources.
4. Collaboration and Relationships:
• Develop and maintain strong internal relationships with staff to support marketing initiatives.
• Represent the school at relevant marketing and outreach events.
Yêu cầu
Qualifications:
• Educated to Degree/Master level.
• Qualification in Marketing or Business-related field.
• Minimum 5 years of experience in a similar role.
• Prior experience in the Education industry is advantageous.
Language Skills:
• Excellent command of English and Vietnamese, both written and oral.
• Educated to Degree/Master level.
• Qualification in Marketing or Business-related field.
• Minimum 5 years of experience in a similar role.
• Prior experience in the Education industry is advantageous.
Language Skills:
• Excellent command of English and Vietnamese, both written and oral.
Quyền lợi
Thưởng
13th month salary bonus
Chăm sóc sức khoẻ
Extra health care for staff
Máy tính xách tay
Laptop provided
Xem thêm
13th month salary bonus
Chăm sóc sức khoẻ
Extra health care for staff
Máy tính xách tay
Laptop provided
Xem thêm
Thông tin khác
NGÀY ĐĂNG
[protected info]
CẤP BẬC
Trưởng phòng
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Quản Lý Thương Hiệu
KỸ NĂNG
Budget Management, Budget Management, Campaign Management, Event Management, Marketing Planning, Relationship Building
LĨNH VỰC
Giáo dục/Đào Tạo
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Tiếng Anh
SỐ NĂM KINH NGHIỆM TỐI THIỂU
5
QUỐC TỊCH
Không giới hạn
Xem thêm
[protected info]
CẤP BẬC
Trưởng phòng
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Quản Lý Thương Hiệu
KỸ NĂNG
Budget Management, Budget Management, Campaign Management, Event Management, Marketing Planning, Relationship Building
LĨNH VỰC
Giáo dục/Đào Tạo
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Tiếng Anh
SỐ NĂM KINH NGHIỆM TỐI THIỂU
5
QUỐC TỊCH
Không giới hạn
Xem thêm
Thông tin chung
- Thu nhập: Thỏa thuận
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