Mô tả công việc
• Develop and execute annual, quarterly, and monthly brand operating plans for both branding and e-commerce.
• Plan, allocate, and manage marketing budgets effectively, ensuring optimized spend across awareness and performance channels.
• Lead branding efforts including PR planning, KOL/influencer seeding, retail campaigns, and in-store/online events.
• Oversee e-commerce marketing with a strong focus on performance ad planning (Meta, TikTok, Google) and conversion-driven initiatives.
• Coordinate closely with internal teams (creative, content, ecom) to ensure cohesive brand presence and efficient execution.
• Monitor and evaluate both brand KPIs (engagement, sentiment, earned media) and e-commerce KPIs (ROAS, CAC, conversion, paid revenue).
• Analyze market trends, consumer behavior, and competitor activities to refine campaign strategies.
• Ensure consistent brand voice and identity across all digital and offline touchpoints.
• Manage external partnerships with agencies, media, KOLs, and vendors as needed.
Yêu cầu
• Bachelor's degree in Marketing, Communications, Business Administration, or related fields.
• Minimum 3 years of experience in a brand or
marketing leadership role, preferably in the retail or fashion industry.
• Proven experience in both
brand marketing (PR, events, campaigns, influencer marketing) and e-commerce performance marketing.
• Strong skills in budget planning, allocation, and performance tracking.
• Analytical thinker with the ability to drive both awareness and revenue-focused results.
• Excellent communication skills in English (written and spoken).
• Strong aesthetic sensibility and up-to-date with branding and consumer trends.
• Team-oriented, highly organized, and able to manage multiple projects simultaneously.
Quyền lợi
• Salary: VND 15,000,000 - 20,000,000 (or agreement)
• Full participation in Social Insurance, Health Insurance, and Unemployment Insurance in accordance with labor regulations
• Holiday and Tet bonuses, as well as other special occasion rewards
• Annual leave and public holidays in compliance with the Labor Law
• Stable, friendly working environment with long-term career opportunities
• Lunch allowance of VND 30,000 per day
• Working Hours:
Monday to Saturday 08:00 AM - 12:00 PM & 01:00 PM - 05:00 PM
Sunday: Off
Thông tin khác
Thời gian làm việc
Thứ 2 - Thứ 7 (từ 08:00 đến 17:00)
Thông tin chung
- Ngày hết hạn: 22/09/2025
- Thu nhập: 15 - 20 triệu
Nơi làm việc
- - Hồ Chí Minh: Tòa nhà N6, Số 3, đường 3/2, Phường 11, Quận 10