Key Responsibilities
1. Marketing Strategy & Planning
• Develop and implement Home101's overall marketing strategy across both digital and offline channels.
• Identify customer segments, value propositions, and key messaging to strengthen Home101's brand presence.
• Prepare and manage the annual marketing plan and budget in alignment with company goals.
2. Agency Management
• Select, brief, and manage third-party marketing agencies handling digital, branding, and offline marketing activities.
• Set KPIs, deliverables, and timelines for all agency partners and follow up with them to ensure all KPIs, deliverables and timelines are achieved.
• Monitor agency performance, ensuring quality and ROI across campaigns.
• Review and approve all creative, media, and content outputs before marketing campaign or events.
3.
Digital Marketing Oversight
• Oversee paid advertising (Google Ads, Facebook, TikTok, YouTube, Zalo OA etc.), SEO, social media, content marketing, and app-based campaigns.
• Ensure digital marketing aligns with Home101's tone, objectives, and customer journey.
• Track online campaign performance using analytics tools and recommend optimization strategies.
4. Offline & Field Marketing
• Plan and execute offline marketing campaigns in residential projects, malls, public spaces, and community areas.
• Coordinate events, activation drives, and partnerships with residential
developers and local communities.
• Ensure branding materials, displays, and printed collaterals maintain consistent design and messaging.
5. Brand Development & Communication
• Build and maintain a strong, trustworthy, and modern brand image for Home101.
• Ensure consistent branding across all communication channels - online, offline, and customer-facing materials.
• Collaborate with internal teams for PR, promotions, and seasonal campaigns.
6. Performance Tracking & Reporting
• Define and track key marketing metrics: leads, conversions, brand visibility, and customer engagement.
• Conduct monthly marketing performance reviews and present data-driven insights to management.
• Continuously analyse competitor and market trends to improve marketing effectiveness.
• Continuously monitor and analyse online feedbacks/reviews about the company to understand the improvement areas and share with internal stakeholders for learnings & improvements.