Marketing Manager

The Marketing Manager will lead all marketing initiatives relating to Silverland hotels & F&B businesses. This experienced individual will develop comprehensive marketing strategies, campaigns, and initiatives to drive brand awareness, generate revenue, increase on-site conversion, and ensure repeat business after departure.
Additionally, the individual in this role will create, develop, and execute marketing campaigns spanning the entire acquisition and retention funnel to reach locals, tourists, and F&B connoisseurs.
Critical to this role is creativity, innovation, and being a self-starter.
RESPONSIBILITIES AND DUTIES:
- Being a main player in all initiatives related to Silverland's hotels and F&B outlets including branding, marketing, PR, affiliate, partnership.
- Acting as the key contact point of the Marketing department to support the hotels' GMs & Heads (DOS, DOR, FBM, FOM...) in marketing activities and promotion campaigns.
- Manage and develop content for online (Facebook, Instagram, TikTok...) and offline communication tools.
- Being responsible for editing and developing marketing materials like website, portfolio, brochure, factsheet, hotel directory, leaflet, flyer, TVC, Video [protected info] the hotels & outlets.
- Planning and executing offline marketing activities of the Group including the collaborating events with external partners.
- Working closely with the Digital Sales & Marketing team to support the team for selling and promoting the hotels' products and services.
- Supervising marketing's budget and report when and where needed.
- Other duties as per request by CMO & CEO