Mô tả công việc
About GD Health: GD Health is a modern healthcare provider combining clinic and pharmacy services, with a focus on accessible, convenient, personalized healthcare and a Family Medicine approach.
We are looking for a Marketing Manager to lead GD Health's marketing strategy, customer acquisition, brand development, and marketing performance across both the clinic and pharmacy.
Marketing Strategy: Build marketing plans for both clinic and pharmacy.
Identify key customer segments and develop appropriate marketing strategies for each.
Monitor market trends, competitors, customer behavior, and healthcare marketing opportunities.
Branding & Partnership: Develop and maintain GD Health's brand positioning and communication guidelines.
Strengthen GD Health's positioning as a trusted, convenient, personalized healthcare provider.
Develop marketing partnerships with schools, universities, hotels...Build community-based healthcare marketing initiatives to generate patient/customer acquisition.
Performance Marketing: Work with agencies on paid marketing campaigns, monitor key performance metrics.
Continuously test and optimize campaign creatives, audiences, offers, landing pages, and conversion funnels.
Allocate marketing budgets based on campaign performance.
Content & Social Media: Develop GD Health's content strategy across digital channels.
Build monthly content calendars for clinic and pharmacy.
Lead content development.
Yêu cầu
Experience: 5+ years of marketing experience, preferably in healthcare, pharmacy, medical services, FMCG, retail, or consumer services.
Experience managing performance marketing and customer acquisition.
Experience managing marketing budgets and agencies.
Previous team management experience is preferred.
Skills: Strong understanding of digital and performance marketing.
Strong analytical and data-driven mindset.
Good understanding of Meta Ads and Google Ads, SEO, social media, CRM, and content marketing.
Strong campaign planning and project management skills.
Strong communication and leadership skills.
Ability to connect marketing activities with actual business results.
Good understanding of customer acquisition funnels.
Preferred: Healthcare/pharmacy marketing experience.
Experience launching healthcare services or consumer healthcare products.
Experience with local/community marketing.
Experience working in a startup or fast-growing company.
Quyền lợi
Competitive salary + performance-based commission/bonus.
High autonomy and ownership of the hotel channel.
Direct exposure to senior management and strategic
business development.
Opportunities for career growth as GD Health expands its healthcare network.
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Địa điểm làm việc:
Hồ Chí Minh
Hồ Chí Minh
1. Hồ Chí Minh
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Nơi làm việc
- Hồ Chí Minh
- 1. Hồ Chí Minh