Marketing Manager

About GD Health: GD Health is a modern healthcare provider combining clinic and pharmacy services, with a focus on accessible, convenient, personalized healthcare and a Family Medicine approach.
We are looking for a Marketing Manager to lead GD Health's marketing strategy, customer acquisition, brand development, and marketing performance across both the clinic and pharmacy.
Marketing Strategy: Build marketing plans for both clinic and pharmacy.
Identify key customer segments and develop appropriate marketing strategies for each.
Monitor market trends, competitors, customer behavior, and healthcare marketing opportunities.
Branding & Partnership: Develop and maintain GD Health's brand positioning and communication guidelines.
Strengthen GD Health's positioning as a trusted, convenient, personalized healthcare provider.
Develop marketing partnerships with schools, universities, hotels...Build community-based healthcare marketing initiatives to generate patient/customer acquisition.
Performance Marketing: Work with agencies on paid marketing campaigns, monitor key performance metrics.
Continuously test and optimize campaign creatives, audiences, offers, landing pages, and conversion funnels.
Allocate marketing budgets based on campaign performance.
Content & Social Media: Develop GD Health's content strategy across digital channels.
Build monthly content calendars for clinic and pharmacy.
Lead content development.