BASIC PURPOSE OF THE POSITION:
Brand management in charge of Alpenliebe Hard and Soft Candy Category:
• Managing the strategic & execution of and big budgeted brands of the company
• Plan, develop, organize, implement, supervise and evaluate marketing and advertising programs to stimulate consumer demand for a specific range or group of products, to achieve volume and profitability targets
• Oversee market research and analysis, promotions, and advertising associated with assigned brands assesses their success against plan
• Co-ordinating marketing campaigns with sales activities.
• Creation and publication of all marketing material in line with marketing plans.
• Support planning and implementing promotional campaigns.
• Prepare all marketing campaigns across mediums.
• Monitor and report on effectiveness of marketing communications.
• Coordinate regularly with Technology, QC, Sales, Production functions on design, distribution, and product specifications/changed as needed
• Guarantee the strong development of assigned brands including Brand Margins, Brand Awareness, Brand Reference, New Product Development, Product Innovation
NPD planner:
• Build, monitor and control timeline of all NPD projects after Brand managers send out an official project brief
• Work with cross functions to ensure each milestone is delivered (concept evaluation/ sales estimation/ GM% calculation/ Packaging and product trial/ test/ commercialization...) and a launch is secured on time
• Portfolio Performance and Efficiency: Portfolio Vitality Index, Portfolio Schedule Adherrence, Portfolio budget variance, Number of portfolio replanning cycles.
• Implement a robust Project Management Process: Drive the product development lifecycle from ideation to launch and beyond, maintaining clear timelines and keeping the Product Master Plan up-to-date.
• Foster cross-functional collaboration: Work closely with
Trade Marketing, P&T, Operations, and Finance throughout the PMR and IBP processes, ensuring alignment and optimizing product strategies.
• Manage NPD volume forecasting: Own the creation and ongoing refinement of NPD volume forecasts based on documented assumptions, updating them through each stage of the PMR process.
• Evaluate NPD performance: Utilize standardized evaluation templates to assess the success of new products, conducting thorough quality analysis and documenting all findings.
• Become a data analysis expert: Master the analysis and consolidation of market research data (Kantar, Nielsen), product test results, and internal data to support informed business decisions regarding the PVM product portfolio.
PRINCIPAL ACCOUNTABILITIES AND EXPECTED END RESULT
• Assist with evaluation and adjustment of annual marketing budget as needed
• Develop objectives and implement marketing strategies for promotion programs, responsible for media coverage and public relations of the Company
• Plan, administer, and participate in customer research surveys and benchmarking to determine effectiveness in meeting public needs and to obtain suggestions for improving program operations.
