Brand Manager

I. Job Objectives:
Department: Product Development
Brand / Category: Havatek - Beauty Devices / Personal Care Devices
Position Level: Manager
Location: 568 Luy Ban Bich, Tan Phu Ward, Ho Chi Minh City
Reports to: Head of Product development
Working Hours: 44 hours per week
Brand & Category Direction
Research and define brand positioning, target consumers, category architecture, product roles, use cases, price tiers, and assortment plan.
Identify category and product opportunities from market trends, consumer insights, competitor movement, technology development, sales data, and customer feedback.
Lead portfolio planning, product roadmap, SKU priorities, launch sequencing, and recommendations to expand, improve, rationalize, or discontinue products.
Own pricing and margin input, commercial performance tracking, and post-launch business actions for the assigned brand/category.
Portfolio Priorities & Product Direction
Translate approved brand/category direction into product priorities and briefs covering target user, benchmark, key functions, user experience, hero benefits, quality expectations, target cost, retail price, and success criteria.
Review and challenge product proposals, supplier options, and development recommendations; make timely decisions on project direction and next steps, and escalate major investments or material risks to the Head.
Ensure product priorities balance differentiation, usability, performance, technical feasibility, supplier capability, quality, safety, compliance, cost, margin, and launch timing.
Set claim and evidence direction with Product Development team, QA/QC, and Compliance, ensuring product information, testing inputs, and documentation align before launch.
Launch & Commercial Alignment
Create selling points, comparison angles, demonstration and usage guidance, and training input for Sales, Retail, E-commerce, Marketing, and Customer Service.
Lead launch readiness across product, packaging, instructions, content, demand and inventory input, retail demonstration, warranty, and after-sales.
Track sales, margin, reviews, returns, defects, warranty, complaints, and usage issues; drive business actions and next-batch improvements.
Cross-functional & Team Leadership
Set team priorities, review key outputs, and coach team members on commercial judgment, product decisions, ownership, and execution discipline.
Coordinate with QA/QC, Compliance, Purchasing, Logistics, Marketing, Operation, Customer Service, suppliers, and after-sales partners to align product requirements and commercial priorities, resolve cross-functional issues, and ensure launch readiness and post-launch follow-through.
Resolve or escalate product, supplier, quality, safety, commercial, and timeline issues with facts, risk assessment, and recommended actions; keep brand direction consistent across customer touchpoints.
Perform other related duties, projects, or assignments based on business
II. Job Requirements:
Bachelor's degree in Marketing, Business Administration, Product Management, Engineering, or a related field.
5-8 years of experience in brand management, category management, product management, or product marketing within beauty devices, personal care devices, small appliances, consumer electronics, or related consumer goods.
Proven ownership of portfolio priorities, product launches, pricing, margin, and commercial performance, beyond project execution or supplier coordination.
Strong understanding of consumer devices, usability, product performance, quality, safety, packaging, claims, usage guidance, warranty cases, returns, and lifecycle management.
Able to assess product recommendations and evidence, balancing consumer value, feasibility, quality, risk, cost, margin, and time to market.
Strong commercial acumen, stakeholder and team leadership, structured problem-solving, and the ability to manage multiple priorities under pressure.
High integrity, honest and fact-based communication, attention to detail, and disciplined follow-through; uses AI tools effectively and verifies outputs before use.
Fluent written and spoken English is required.
III. Benefits:
Competitive salary based on capability and experience.
Full statutory benefits according to Vietnamese labor law.
13th month salary and performance review according to company policy.
Opportunity to build and operate the Havatek brand, device portfolio, product pipeline, and launch system from the ground up.
Hands-on exposure to local and international suppliers, device product development, commercial launch execution, and cross-functional business operation.
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