Brand Manager, Vietnam - Shopper Marketing

Zespri is more than simply the world's single-largest marketer of kiwifruit. We like to think of ourselves as fruit on a mission and as rebels with a cause: to help people, communities and the environment around the world thrive through the goodness of kiwifruit. We are proudly the world's largest marketer of kiwifruit, selling kiwifruit in more than 50 countries. We work with around 2,800 New Zealand and 1,500 international growers and post-harvest companies to source the best-quality Zespri Kiwifruit which we supply through our distribution partners to wholesale and retail customers. We are one of New Zealand's best-known international brands, dedicated to creating sustainable long-term value for growers.
He aha te mahi? What's the role?
Based in Ho Chi Minh, the Brand Manager, Vietnam - Shopper Marketing will work closely with the Senior Marketing Manager, APAC South, the APAC regional team and the locally based Vietnam in-market team, with the long-term objective of growing the kiwifruit category and maintaining differentiation of the Zespri Brand to command a price premium.
Please take note that this is a fixed term 12 months contract opportunity.
Key Accountabilities
• Leading the development of integrated marketing plans for Vietnam, with a focus on shopper and trade marketing.
• Championing marketing strategies for Vietnam, within the framework of Zespri's global and regional sales and marketing objectives.
• Implementing assigned marketing activities with excellence
• Evaluating and responding to consumer & shopper research insights, market conditions and competitor activities.
• Co-develop and implement the annual Vietnam Marketing Plan
• Drive Return on Marketing Investment and track and review success measures to increase effectiveness and efficiency of marketing activities.
• Contribute to the development and implementation of Zespri's strategies for Vietnam, APAC and globally.
• Handling other ad hoc marketing tasks as assigned by line manager
Key Results Area
• Deliver the strongest possible brand (Awareness, Brand Power, Brand Premium) and financial performance within the Market Development Framework strategy and maximise growth opportunities across Vietnam. This includes supporting the tray volume sell out of Zespri Kiwifruit in Vietnam and driving penetration growth.
• Track, analyse and optimize marketing investment while delivering assigned marketing activities within agreed budget.
• Monitor the results of marketing activities, recommending changes and implementing improvements to strengthen the Zespri Brand preference with consumers, to support the premium price position and increase consumer brand engagement.