Marketing Officer

PURPOSE AND SCOPE OF ROLE:
The Marketing Officer supports in all aspects of Heritage Line's marketing activities and hold the strings together. She/he handles assigned tasks and projects individually and ensure its timely execution with a strong focus on quality. This person is involved in the organization, planning, implementation, handling, administration, documentation, monitoring and measuring of various marketing activities on and offline that will drive the marketing performance of the sales and marketing department. The marketing officer is involved in the planning and roll out of marketing campaigns; the development of sales and marketing collaterals, promotions, presentations; the operational controlling of social media and online marketing channels, the planning and organisation of PR, photo shootings or other events.
RESPONSIBILITIES & OBJECTIVES:
• Organization and handling (with full or shared responsibility) of tasks and projects in the on- and offline marketing following the sales and marketing plan and calendar (weekly, monthly, annually)
• Liaising between internal and external stakeholders involved in Heritage Line's whole marketing spectrum to ensure a seamless administration and controlling of all marketing activities
• Organize and oversee communication campaigns, events. Exhibitions and other project based jobs online and offline
• Work with external business partners (provide information, create agreement, documentations) as the first contact point in the Heritage Line Marketing department
• Contribute with ideas of conceptual marketing and update marketing collaterals (online and offline)
• Responsible of all KPI records in the marketing team
• Handle and support with website content, social media content, monthly newsletters, EDM planning, database management and other e-based marketing tools and instruments
• Prepare administrative documents, be in charge of recording key data and create reports
• Conduct market research and analysis to evaluate trends, brand awareness and competition
• Any other tasks assigned by supervisors