Marketing Officer

**Role Overview:
The Marketer is the key person in charge of executing igus Vietnam's digital marketing campaigns. He/She plays a major role in creating brand awareness and using the digital space to drive traffic to the company's website and acquire leads/customers.
• Responsible for increasing the online traffic, web shop revenue, and web leads for a product line.
• Increase traffic to web pages by executing email and social media campaigns while assisting with
advertising campaigns.
• Systematically survey web visitors and online shoppers to gather actionable feedback.
• Regularly report on traffic, revenue, and lead performance to marketing and sales leadership.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Monitor key online marketing metrics to track success.
• Create and maintain online listings across e-commerce platforms.
• Ensure that the brand message is consistent.
• Conduct research on market trends, brand's audiences and competitors, and end-to-end consumer journey to drive engagements and conversions.
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team.
• As this position develops, the employee maybe assigned additional duties or special projects as deemed
necessary by the management.
**Dimension:
• The Digital Marketing Specialist works closely with the internal marketing team to achieve specific company objectives set by the Head of Marketing such as; increasing digital sales, lead generation, brand engagement, and conversions.
• The role's goal is to ensure that the marketing efforts of the company add to the highest value to its business.