Marketing Specialist / Senior Marketing Executive (Non - Managerial)

1. Planning
• Support Marketing Director in creating and implementing project marketing strategy
• Develop and cultivate relationship with Project and Sales Team
• Assisting in products' development.
2. Execution and Control
• Support Marketing Director in creating and managing mass marketing campaigns including but not limited to all digital push and pull initiatives, direct mail, emails, events, owner referral, broker referral, social media, and nurturing, etc.
• Manage all agency and vendor relationships including but not limited to creative, digital marketing, PR and event.
• Analysis of the performance of advertising campaigns and to make suggestions for improvements.
• Manage budget, purchase orders, billing process, campaign ROI and communicate transparently with stakeholders.
• Manage development of all fulfillment materials and fulfillment process
• Manage web and social media presence in conjunction with Director
• Possesses and maintains thorough understanding of the industry and stays abreast of industry trends
• Participation in the preparation of the annual work plan proposal: Market research and SWOT analysis to analyze internal situation and external promotional activities and programs, and expectations for sales and budgets.