Marketing Specialist

Responsibilities:
• Develop and implement comprehensive marketing plans and strategies that align with our goals and target audience.
• Conduct market research and competitor analysis to identify trends, opportunities, and areas for improvement.
• Plan, execute, and monitor marketing campaigns across various channels, including digital, social media, email, and traditional marketing platforms.
• Collaborate with the design and content teams to create compelling marketing materials, including visuals, videos, and written content, ensuring consistency with brand messaging.
• Analyze campaign performance using key metrics and provide regular reports on the effectiveness and ROI of marketing efforts.
• Manage and grow the company's social media presence, engage with online communities, and build relationships with key influencers.
• Develop and manage paid advertising campaigns on platforms such as Google Ads, Facebook, and other relevant networks.