Mô tả công việc
Execute brand plans aligned with the restaurant's business objectives. Monitor and analyze key business metrics including traffic, revenue, menu mix, campaign performance, customer behavior, and tourist contribution. Proactively recommend data-driven solutions to improve business performance and support brand growth.
Ensure brand consistency across all customer touchpoints including communication materials, POSM, menu presentation, in-store environment, and guest experience. Maintain a brand image that reflects a contemporary dining spirit while remaining relevant to both local and international audiences.
Plan, coordinate, and execute marketing activities including social media, PR, KOL partnerships, activations, and campaigns across different business periods. Ensure all initiatives are delivered on time, within budget, and aligned with brand direction while working effectively with agencies and external partners.
Work closely with Culinary, Operations, Service, and external partners to ensure marketing initiatives are practical, operationally aligned, and supportive of the restaurant's business objectives.
Yêu cầu
Minimum 3 years of experience in Brand or Marketing, preferably within F&B, Hospitality, or Lifestyle industries.
Strong logical thinking and a data-driven mindset, with the ability to analyze traffic, revenue, campaign performance, and customer behavior.
Passionate about food and dining culture, especially modern dining concepts catering to both local and international guests.
Experienced in executing marketing campaigns from planning to implementation, including working with agencies, KOLs, and external partners.
Able to manage multiple projects simultaneously, work under pressure, stay proactive, and demonstrate strong ownership.
Strong communication and cross-functional collaboration skills.
Proficient in Meta Business Suite, Google Sheets, Canva, CapCut and AI tools; project management tools are a plus.
Quyền lợi
Attractive & competitive salary.
Opportunity to continuously grow, participate in training courses, work advancement with the rapid development of the Company.
Friendly, young and dynamic yet challenging working environment.
Full benefits according to current labor law.
Welfare policies: Annual health care; Specialized health insurance package.
Modern and comfortable working facilities and tools.
Lots of opportunities for growth and advancement.
Thông tin khác
Địa điểm làm việc
TP.HCM:Tòa nhà The Waterfront Saigon, số 1-1A-2 Tôn Đức Thắng, Phường Sài Gòn (Quận 1, TP.HCM cũ)
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