Marketing Team Leader

Marketing Team Leader is responsible for helping develop, plan and execute strategic marketing plan and growing revenue for Grace Skincare Clinic.
The areas of responsibilities include:
1. Mining our target markets: identify, connect with and bring in clients for
a. medical dermatology: acne, eczema, rash, skin tags, allergies, moles, warts and general skin issues
b. day to day facial care & skin health maintenance & prevention.
c. cosmetic dermatology: scar, ageing / skin rejuvenation, spider veins, pigmentation & melasma, skin texture, skin laxity, hair growth, hair removal, tattoo removal, etc
2. Relationship management: enabling and maintaining profitable relationships with companies, referral networks, influencers and groups of other potential clients;
3. Design, plan and implement promotions, campaigns, product launches, educational sessions, events, or PR activities to drive acquisition and awareness.
4. Sales:
a. drive new client acquisition and relationships
b. understand competition, be familiar with new opportunities and trends
c. articulate, anticipate, communicate and minimize obstacles to growth.
5. Messaging and communication: refine and deliver our brand and key differentiation to our staff and the public so that it drives client acquisition, encourages return clients & client referrals and shapes distinctive brand and professional image.
a. Quality content is key to our efforts
b. Social media strategy- what and how do we leverage this
c. Identify effective advertising and sales strategies.
d. Develop sales and marketing materials to support business goals
6. Budget, forecast and report client acquisition and client acquisition activities;
7. Staff: identify staffing & budget requirement for marketing team, and recruiting, training and managing marketing team
8. Vendor Management: identify and manage relationships with any outsourced efforts including web management, design, print, media or other.
Essential Duties and Responsibilities:
• Execute strategic plan and design activities for all marketing communications and programs to potential clients, existing clients, other healthcare professionals, business & social relationships, referral networks and influencers.
• Devise relevant, executable messaging and communications that grow new clients, increases revenue, increases client treatments and client base and encourages returning clients