Martech Expert

Mô tả Công việc
Role Summary
This role focuses on CRM operations, marketing automation execution, and Martech platform coordination. The Senior Martech Specialist supports the Growth Marketing team in managing customer segmentation, campaign operations, and Martech platforms to drive customer acquisition and engagement.
Key Responsibilities
Build and maintain customer segments for marketing campaigns.
Manage lifecycle segmentation (new, active, dormant customers).
Prepare campaign targeting lists and validate customer data.
Support marketing automation journeys such as welcome flows, reminders, and follow-up campaigns.
Monitor campaign performance and segment effectiveness.
Manage campaign calendar and coordinate campaign setup.
Coordinate with vendors for SEO, marketing services, and campaign delivery.
Manage website content updates including landing pages and marketing banners.
Support Martech platform operations such as Oracle Responsys and internal marketing tools.
Coordinate with IT teams for system integration and platform enhancement requests.
Support notification delivery systems (e.g., Firebase push notifications).
Assist in platform improvement initiatives and system maintenance.