Media Marketing Officer

Build and execute social media strategy through research, benchmarking, messaging, and audience identification
• Create and implement social media marketing plan and editorial calendar
• Create and maintain company social media pages and profiles
• Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
• Optimize social media posts (language, tone, message) based on our target audience's behaviors
• Select appealing images and videos to complement text
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Coordinate with internal teams to create advertising posts (e.g. for events, open roles and product releases)
• Communicating with social media followers, including responding to queries in a timely manner.
• Write, develop, and strategize online content production and scheduling
• Assist with crisis management, bad reviews, and negative news communications
• Collaborate with agencies and other vendor partners
• Preparing monthly reports on social media marketing efforts.