Media Planner/ manager

The Media Planner works with clients to help them make decisions about how a particular media campaign will unfold. The media planner's main focus is to orchestrate the placement of their client's advertising copy into various media venues that maximize advertising reach toward the client's target audience; as well as track the performance of advertising on the back end, letting the client know the return on investment for their campaign, and whether they're receiving good value for their advertising money.

Roles & Responsibilities:
You will handle a variety of responsibilities, including analyzing and interpreting advertising data to help clients improve their advertising campaigns. Duties include the following:
Analyzing data, thinking creatively, and designing innovative strategies to make sure client marketing campaigns reach their target audience in the most effective way possible.
Collecting and analyzing information on different media channels (including TikTok & E-commerce).
Working closely with clients to understand their needs, wants, and objectives, and then determining which media channels fit best for specific campaigns.
Interacting with internal and external partners to evaluate, implement, and maintain a media plan.
Creating or recommending certain media strategies to attract and retain customers, increase the client's brand recognition, and maintain and increase customer satisfaction and loyalty.
Assessing the impact and suitability of different media types used to target certain markets based on the client's needs and wants.
Analyzing the client's post-campaign results and recommending refinement (with support from Media Operation Manager).
Allocating budgets and monitoring costs (with support from Media Operation Manager).
Working on several projects simultaneously, often for several different clients.
Category preferred: FMCG, Home Appliance & Finance.
Candidate profile:
We would like to hear from those who have:
At least 3+ years of experience as a media planner or similar role.
Broad knowledge of media channels, and media performance.
Familiarity with campaign evaluation metrics and media buying.
Working knowledge of analytics tools.
Strong analytical and organizational skills.
Deeply analytical mind with an aptitude for statistics and math.
Strong decision-making skills.
Excellent communication and teamwork skills.
Ability to work effectively under pressure.
Benefits You Have:
Attractive salary. Compulsory schemes of social, and health insurance.
Health care policy included PTI health insurance and annual medical examination.
Company incentive trips and vacations.
Specific career path and opportunities to learn different aspects of the business.
Dynamic, creative, and open working environment.