Media Planner

Key Responsibilities:
Develop comprehensive media strategies to achieve clients' marketing objectives.
Conduct brand and campaign research with target audiences, analyzing their characteristics, behaviors, brand preferences, and purchasing habits.
Collaborate with clients and account teams to gather campaign briefs and understand campaign goals and activation strategies.
Present media proposals, including strategic thinking and conceptual deployment, to clients to secure approval and buy-in.
Plan and allocate media budgets effectively, ensuring cost optimization and maximized ROI.
Identify and select appropriate media channels, such as TV , social media, and digital platforms.
Track and analyze the performance of media campaigns, providing detailed reports to evaluate their success.
Mentor and guide junior media planners and other team members, fostering a collaborative and innovative working environment.
Qualifications:
At least 2 years of work experience in a media agency, client-side in-house team .
Strong analytical and research skills.
Proficiency in media planning tools and software.
Exceptional negotiation and budget management skills.
Ability to work under tight deadlines and handle multiple projects simultaneously.
Strong attention to detail and problem-solving skills.
Up-to-date with the latest media trends and industry developments.