Medical Communications Specialist (Medical Representative)

Location: Ho Chi Minh/Ha Noi/Da Nang/Quang Binh/Quang Ngai/Thua Thien Hue/Ha Nam/Thai Nguyen/Dong Nai/Khanh Hoa
Job Purpose:
To drive performance in your territory through face-to-face and multi-channel detailing (medical communication) and to establish GSK as a key advisor by making relevant recommendations to health-care professionals, supported by scientific knowledge which are aligned to medical and pharmacist professionals (Health care professionals - HCPs) needs.
Key Responsibilities:
Scientific Knowledge
• Continuously builds knowledge of GSK multi-channel brand strategies
• Understands GSK brands features and benefits and applies knowledge effectively in detailing activities.
• Builds a comprehensive disease and pathology knowledge and leverages it with health-care professionals to support decision making
• Has strong understanding of treatment guidelines and patient profiles and leverages them to build credibility with health-care professionals.
Activities Planning
• Uses multiple data sources to analyses and review territory performance dynamics, identify territory trends and opportunities for GSK to address right HCPs
• Based on health-care practices insights, develop multi-channel activities plans with strategically aligned ASMART objectives, prioritise health-care professionals for detailing, build and adjust robust territory coverage call plans
• Implements multi-channel activities plans, uses KPIs to track performance and adjust plans where required
Detailing Skills
• Effectively engages with health-care professionals through a effective detailing approach or multi-channel detailing approach and is proficient in using appropriate multi-channel detailing platforms aligned to HCP's preferences
• Actively prepares for, and executes the effective detailing approach for uncovering opportunities, making recommendations aligned to health-care professionals needs, addressing objections and effectively closing
• Regularly measures call performance and seeks FLFL feedback to continuously improve
• Builds collaborative internal and external relationships that enhance the health-care professionals journey, channels their feedback into the wider organization
In all areas, demonstrate understanding of and compliance with laws, codes of conduct, policies and frameworks in which GSK operates and live our vision, values and expectations.