MKT Communication Manager

Communication:

• You will take a strategic role in developing & managing agencies for Media, PR, Digital and social media strategy and events/activations

• Work with agencies to develop and deliver integrated marketing communication strategies & campaigns

• Be responsible for the achievement of marketing communications: media management/ PR and digital planning missions & goals

• Proactively work with Brand team to understand marketing/ business strategies/ objectives and jointly develop communications strategy to maximize business impact

• Develop short-term and long-term strategic plans; manage the execution and budgets of marketing and communications activities

• Implement and monitor internal systems/ procedures to ensure the smooth operations of all marketing and communications

• Be responsible for managing the social media activities



New product development:

• You will be coached and work close with Marketing Manager to

• Develop new products, conduct analysis and work on product pricing. Improving existing products that meet customers' needs.

• Prepare product specification and liaise with difference departments for product approval.

• Analyses and monitor product profitability and perform risk/financial analysis.

• Participate in developing product submission materials and marketing materials such as policy wording, product brochures, benefit illustration, product web contents etc.

• Participate in the regulatory and ad hoc projects and assist develop strategic documents and presentations for internal stakeholders.

• Assist with developing sales and training materials and participate in preparing product sales incentive and organizing product launching events to ensure effective introduction of new products.

• Provide support in conducting internal and external product survey including market research, focus group.

• Quantitative and qualitative analysis (market sizing, business planning...)