Modern Trade Manager

Customer Strategy and Business Plan
• Manage the customer P&L for the customer, counterparts and budget planning
• Develop relationship with customers (Category managers, Store managers and Store Salesforce)
• Develops the customer strategic business plan for his/her respective customer. Work out a joint customer business plan for his/her respective customer. Lead and execute Joint Business Planning according to the Global standards together with the customer.
• Work out a Target Group Management strategic plan for Key Account for existing businesses
• Develop and execute a market development plan for Target Groups. Work closely together with Channel & Category Managers in order to have strategic alignment with UFS DT business focussing on Wholesalers
• Develop, implement and execute a Account Business plan in close collaboration with the customer, CCD and Marketing.
• Develop and implement a promotional plan with clear roles and objectives of how to drive promotional sales in both Front of House Accounts (C&C, Hypermarket) and Back of House Accounts focusing on growing Non KMG Group.
• Works in close collaboration with the Channel & Category Managers for the category input, and with customer marketing for the customer/channel plan
• Generate insights for the assigned customer/channels (store layout, traffic)
• In charge of in-store efficiency KPIs and close collaboration with CCD on Perfect Store guidelines development and measurement (OSA, Planogram, Off-Shelf Displays, Promotion and Pricing)
• Co-ordinate with CD Capabilities, Chef Team to operates and guides implementation of customer initiatives (Salesforce training, Horeca events, Cooking Demo)
• Lead operation and merchandisers team in the South to execute In Store Efficiency KPIs and deliver Sales Target.
• Lead execution of MT in the South with the support of Merchandising Team.
Negotiation
• Closes the deal with the Customer by negotiating the trade terms, trade funding, and counterparts according to the UL strategy on his/her customer
• Manages overall levels of Customer Investments for his customers
• Monitors Customer Performance by tracking customer contribution and market share
Plays active ambassador role
• Acts as active ambassador of Unilever at the customer and of the customer at Unilever
• Participates actively to the account managers meetings, looking at the best solution for the business even if not in line for his/her customer