Mô tả công việc
Social Media & Content Management (Hospitality Focus)
Manage, update, and grow the hotel's social media platforms (Facebook, Instagram, TikTok, LinkedIn) to showcase rooms, dining, and spa services.
Plan, create, and shoot high-quality visual content (photos, reels, short videos) highlighting guest experiences, culinary creations, and hotel events.
Engage with online communities, respond to guest inquiries promptly, and monitor brand reputation on social media.
OTA & Direct Booking Optimization
Collaborate with the Revenue team to update promotions, packages, and seasonal offers on the hotel website and Direct Booking channels.
Optimize website content and landing pages for staycation, dining, and wedding packages to improve SEO rankings and direct bookings.
Ensure visual assets (photos, videos, virtual tours) and hotel descriptions on the website are always up-to-date and consistent with brand guidelines.
Paid Advertising & Campaign Management
Set up and optimize paid ad campaigns (Google Ads, Facebook Ads, TripAdvisor Ads) to drive traffic for room bookings, F&B promotions, and festive events.
Monitor ad spending, track daily performance, and adjust targeting to reach both domestic travelers and international guests.
Run targeted ads for specific segments, such as MICE (meetings/events), weddings, and corporate clients.
Email Marketing & Guest Loyalty
Design and execute monthly email marketing campaigns to the hotel's guest database, promoting loyalty programs (such as ALL - Accor Live Limitless), seasonal menus, and holiday packages.
Segment the guest database to send personalized offers based on past stays, local vs. international guests, or corporate bookers.
Digital Analytics & Reputation Monitoring
Track website traffic, online conversions, and user behavior using Google Analytics and hotel booking engine data.
Monitor guest reviews and feedback on travel platforms (TripAdvisor, Google My Business, OTA channels) and coordinate with the Guest Experience team to maintain high ratings.
Prepare weekly and monthly marketing reports analyzing Digital ROI, online brand visibility, and competitor digital activities.
Yêu cầu
1. Educational Qualifications
Bachelor's degree in Marketing, Digital Media, Communications, Hospitality Management, or a related field.
2. Work Experience
Minimum 1-2 years of experience in
Digital Marketing, preferably within the hospitality industry (hotels, resorts, or premium F&B brands).
Proven track record in managing social media channels and running basic paid advertising campaigns (Facebook Ads, Google Ads).
3. Skills
Strong creative mindset with an eye for hospitality design aesthetics, photography, and short-form video production (Reels, TikTok).
Solid understanding of social media algorithms, SEO tools, website content management systems (CMS), and Google Analytics.
Excellent communication and storytelling skills to engage with online communities and hospitality guests.
Proficiency in digital marketing tools and basic design/video editing software (Canva, CapCut, Adobe Suite is a plus).
Ability to multi-task, handle high-pressure situations, and adapt quickly to fast-changing digital trends.
Analytical mindset with the ability to track digital metrics and turn data into actionable marketing ideas.
High degree of professionalism, teamwork, and collaboration with other departments (Sales, F&B, Revenue, Spa).
4. Language
Excellent proficiency in English (both written and oral) to communicate with international guests and corporate teams.
Quyền lợi
100% salary during probation & pre-opening service charge: Hưởng 100% lương trong thời gian thử việc & Phí
phục vụ trong giai đoạn tiền khai trương.
Daily Shuttle Bus: Hỗ trợ xe đưa đón hàng ngày từ thành phố đến nơi làm việc.
One duty meal per shift: Cung cấp 01 bữa ăn trong mỗi ca làm việc.
Professional training programs from Accor Academies: Các chương trình đào tạo chuyên sâu từ Học viện Tập đoàn Accor.
International & professional working environment: Môi trường làm việc quốc tế và chuyên nghiệp.
Accor Bienvenue - Worldwide room rate benefits: Chế độ ưu đãi giá phòng và dịch vụ tại các khách sạn thuộc tập đoàn Accor trên toàn thế giới.
Employee Engagement Activities: Các hoạt động gắn kết nhân viên: Sinh nhật, Tiệc cuối năm, các Câu lạc bộ thể thao (Bóng đá, Bóng chuyền...)...
13th-month salary & Performance bonus: Thưởng lương tháng 13 & Thưởng theo hiệu quả kết quả kinh doanh.
Thông tin khác
Số lượng
1
Nơi làm việc
Thị Xã Cam Ranh - Khánh Hòa
Giờ làm việc
Giờ hành chính
Loại hình
Khách sạn/ Khu căn hộ
Resort/ Khu Du lịch
Nhà hàng/ Bar/ Pub
Ngành nghề
Kinh doanh & tiếp thị
Vị trí
Trưởng ca/ Giám sát
Cập nhật
16/[protected info]
Thông tin chung
Nơi làm việc
- Nơi làm việc
- Thị Xã Cam Ranh - Khánh Hòa