[NOVOTEL CAM RANH RESORT] Digital Marketing Executive - Chuyên viên Truyền thông Kỹ thuật số

Social Media & Content Management (Hospitality Focus)
Manage, update, and grow the hotel's social media platforms (Facebook, Instagram, TikTok, LinkedIn) to showcase rooms, dining, and spa services.
Plan, create, and shoot high-quality visual content (photos, reels, short videos) highlighting guest experiences, culinary creations, and hotel events.
Engage with online communities, respond to guest inquiries promptly, and monitor brand reputation on social media.
OTA & Direct Booking Optimization
Collaborate with the Revenue team to update promotions, packages, and seasonal offers on the hotel website and Direct Booking channels.
Optimize website content and landing pages for staycation, dining, and wedding packages to improve SEO rankings and direct bookings.
Ensure visual assets (photos, videos, virtual tours) and hotel descriptions on the website are always up-to-date and consistent with brand guidelines.
Paid Advertising & Campaign Management
Set up and optimize paid ad campaigns (Google Ads, Facebook Ads, TripAdvisor Ads) to drive traffic for room bookings, F&B promotions, and festive events.
Monitor ad spending, track daily performance, and adjust targeting to reach both domestic travelers and international guests.
Run targeted ads for specific segments, such as MICE (meetings/events), weddings, and corporate clients.
Email Marketing & Guest Loyalty
Design and execute monthly email marketing campaigns to the hotel's guest database, promoting loyalty programs (such as ALL - Accor Live Limitless), seasonal menus, and holiday packages.
Segment the guest database to send personalized offers based on past stays, local vs. international guests, or corporate bookers.
Digital Analytics & Reputation Monitoring
Track website traffic, online conversions, and user behavior using Google Analytics and hotel booking engine data.
Monitor guest reviews and feedback on travel platforms (TripAdvisor, Google My Business, OTA channels) and coordinate with the Guest Experience team to maintain high ratings.
Prepare weekly and monthly marketing reports analyzing Digital ROI, online brand visibility, and competitor digital activities.