Officer, Brand MKT

POSITION PURPOSE
In this role, you will be supporting the development and enhancement of BUV brand awareness and values by re-defining BUV brand's positioning, building a consistent brand image & brand essence.
You will be collaborating with team leader, head of department, MKT and university-wide colleagues, students, marketing agencies and other relevant stakeholders in the planning, production, and execution of marketing and branding campaigns.
AREAS OF RESPONSIBILITY
Develop plans and deploy branding campaigns:
• Support team leader in developing and executing branding campaigns in line with British University Vietnam (BUV)'s brand strategy and responsive to the market trends;
• Conceive and develop efficient and intuitive marketing strategies to build a consistent brand image and to drive BUV's brand awareness.
• Conduct necessary market research and analysis to evaluate trends, brand awareness and competition ventures.
• Coordinate with internal and external stakeholders to organize and oversee advertising, communication campaigns across channels, closely monitor and develop performance reports.
• Develop branding copy for diverse marketing offline distributions (brochures, press releases, events...)
• Conduct sourcing process to select the right Marketing agencies for marketing services, closely oversee agency's works.
• Plan and coordinate with the event team to organise creative and engaging marketing events;
• Work with the creative team or external agencies to produce marketing assets (photos/videography).
PR & Communications:
• Develop PR and communications plans to support overall marketing strategies.
• Stay in touch and actively build strong relationship with PR agencies, media and stakeholders to enhance media coverage.
• Monitor brand crisis management system on both mainstream and social media platforms, ensure real-time crisis alert and action.
Programmes promotion:
• Work closely with Digital team to deploy multiple digital campaigns for scholarship/bursary programs to acquire new leads.
• Liaise with cross-departments, especially faculty, to develop programmes' collaterals and other promotional content and materials.
• Plan and execute market penetration trategies for new markets, co-branding, sponsorship, and partnership opportunities to acquire public interests.
• Execute other duties and responsibilities as assigned.