Online Commercial Planner

Mô tả Công việc
The E-Commerce Planner plays a key role in driving online sales performance through effective campaign planning and execution across Con Cưng's digital platforms (App/Web) and partner e-commerce channels. This role works closely with cross-functional teams to ensure the timely launch, performance tracking, and optimization of campaigns aligned with business objectives.
1. Online Sales Planning by Category
Collaborate with Merchandising and Marketing teams to develop monthly/quarterly/yearly sales forecasts and revenue targets.
Propose category/product priorities based on seasonality, market trends, and customer behavior insights.
Plan and execute product-push campaigns (e.g., Hot Deals, Bundles, Flash Sales, etc.).
2. Data Analysis & Performance Optimization
Utilize tools such as BI dashboards, Google Analytics, and app tracking to monitor key KPIs (e.g., GMV, Conversion Rate, View-to-Buy Ratio, CIR).
Generate insights to improve sales performance, such as increasing basket size, reducing abandoned carts, and improving add-to-cart rates.
3. Campaign Execution & Coordination
Act as the key coordinator for online campaigns across departments including Marketing, Merchandising, and Supply Chain.
Ensure all campaign assets are delivered on time, including deal mechanics, creative ideas, landing pages, vouchers, etc.
Monitor real-time performance and coordinate issue resolution (e.g., traffic drops, GMV underperformance, voucher errors).
4. Product Display & Conversion Optimization
Work with UI/UX teams to optimize product placement across the homepage, category pages, and campaign landing pages.
Analyze product performance by display position (CTR, CVR, GMV) and recommend improvements in layout or content presentation.