Partner Acquisition Manager (beFood)

Main Duties:
We are seeking a Partner Acquisition Manager to build and lead the acquisition engine for key supply segments, with a strong focus on Food merchants (beFood). The role owns the full acquisition funnel-from lead generation to onboarding-and ensures strong, scalable supply growth across merchants, riders/drivers, and service providers. This position leads segmented PA squads and collaborates closely with cross-functional teams to deliver sustainable business impact.
RESPONSIBILITIES:
Acquisition Strategy & Planning
Develop and execute acquisition strategies across Food merchants, other merchants/sellers, riders/drivers, and cleaners.
Segment and prioritize target partners; define Ideal Customer Profiles (ICP) and qualification criteria.
Convert business goals into PA plans and targets by segment and city.
Partner with Business, Marketing, HR to design value propositions and acquisition campaigns.
Lead Pipeline & Performance Management
Own the end-to-end acquisition pipeline via CRM: lead → pitch → negotiation → signing → activation.
Set and track daily/weekly squad targets; analyze funnel conversions to drive improvements.
Monitor acquisition quality (GMV, margin, productivity, retention, early churn).
Produce weekly/monthly performance reports and insights.
Onboarding & Activation
Work with Ops, Training, and CS to ensure smooth onboarding for each segment.
Validate operational readiness before partners go live.
Define and track activation KPIs (time-to-first-order/trip, ramp-up, early SLA/ratings).
Ensure clean handover to Engagement/Account Management teams.
Key Deals & Commercial Negotiations (Food-led)
Identify high-potential merchants and lead key negotiations.
Build deal structures (commission, co-investment, marketing packages).
Evaluate co-investment decisions using data (GMV impact, payback).
Track performance of strategic deals and provide recommendations.
Team Leadership & Collaboration
Lead segment-based PA squads: Food Merchant, Rider/Driver, Cleaner PA.
Set KPIs, incentives, and playbooks; coach the team on pitching & closing skills.
Collaborate with Business, Ops, Marketing, Product, Finance, BI, CS, HR for aligned execution.
Contribute to pilots, new city launches, and new service initiatives.
JOB REQUIREMENTS:
Bachelor's degree in Business, Economics, Commerce, or related fields.
5+ years in B2B sales/merchant acquisition/supply acquisition;
2-3+ years managing sales/acquisition teams.
Must-have: Proven experience acquiring & scaling Food merchants.
Experience with riders/drivers or service provider acquisition is a strong plus.
Strong commercial & analytical skills (deal structuring, unit economics, profitability).
Proficient with CRM, funnel metrics, and performance dashboards.
Excellent communication, negotiation & relationship-building skills.
Hands-on, execution-focused; comfortable working in fast-paced, operational environments.
Marketplace/ride-hailing/food delivery/logistics experience preferred.
English proficiency is an advantage.