Performance Marketing Intern

Quyền lợi
Mô tả công việc
1. Trách nhiệm công việc
Homebase is looking for a talented candidate to join the team as a Performance Marketing Executive. The candidate will gain hands-on experience in the field of digital marketing and have the opportunity to work on challenging projects with core members of our high-performing team and will have the following responsibilities.
2. Nội dung công việc
Manage budgets and lead target campaigns across all digital channels;
Develop & optimize acquisition campaigns on digital channels including Search, Display, Mobile, and Social to drive strong return on investment and efficient CAC;
Identify replicable marketing strategies, tactics, and channels that address business pain points and convey product benefits to drive new customer acquisition - with an implement, test, and measure mindset;
Coordinate regular deep dives into the acquisition performance, build report models, and analyze the performance of advertising campaigns;
Collaborate with cross-functional teams and stakeholders to ensure acquisition goals are met;
Develop, build, and run A/B tests across landing pages;
Other tasks assigned by the Line Manager.
Yêu cầu ứng viên
1. Thái độ / Tính cách
Win with integrity: "We are honest, principled, and fair in all that we do."
Expect to be champions: "We are here to win big. We are ambitious and push the boundaries of what's possible. We welcome challenges and possess a "can do" spirit."
All-in: "We understand that most startups fail; therefore, to beat the odds, we go "all-in" and leave no room for half-heartedness."
Radical transparency: "We strive for truth as embracing reality helps us win. We are not afraid to be honest, have difficult conversations, and engage in thoughtful disagreements in search for better answers."
Excellence pursued relentlessly: "We relentlessly pursue excellence, holding ourselves to extremely high standards. We seek continuous growth by setting the bar higher each time we make progress."
Hold the long-term view: "We always act in the long term interest of the company, forgoing short-term gains and short cuts."
Own your success: "We embrace an ownership mindset and are accountable for the outcomes we deliver. We lead by example and demonstrate unwavering dedication, commitment, and proactiveness in building towards our collective success."
Meritocracy: "We strive to build a culture of meritocracy where rewards are commensurate with ability and contribution."
Enduring discipline: "We consistently think and act in disciplined ways, including financially. We are frugal and spend wisely. We believe that discipline equals freedom."
Bias for action: "We move fast and take bold action. We know that while opportunity is fleeting, most decisions can be reversed if the outcome isn't as expected."
Achieve more together: "We direct our collective energy to achieve extraordinary results as we believe that "the whole is greater than the sum of the parts."
Serve customers hết sức: "We obsess over serving our customers to the absolute best of our abilities (Vietnamese: hết sức). We always seek to identify our clients' unique needs, cultivate authentic relationships, and deliver innovative solutions that best address these needs."
Elevate society: "We want our work to make positive impacts on society and touch millions of lives. With every action we take, we hope to build towards a better future for generations to come."
2. Kỹ năng
Ads optimization: Google Ads, Google Analytics, Facebook Ads
Landing page optimization
Numbers-driven, data analytics, data reporting
3. Kiến thức chuyên môn
Based in HCMC;
Bachelor's or Master's Degree from a top-tier local or international university with good academic standing (outstanding fresh graduate is welcome);
Proven experience in data analyzing, campaign planning and paid advertising (Facebook Ads, Google Ads, etc) on digital channels;
Competent in writing direct-response copy;
Professional proficiency in Vietnamese and conversant in English (fluency in both languages is a plus);
Prior experience or good understanding of real estate/financial market is highly preferred.
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