Performance Marketing Lead (Ppc Focus)

Position Overview
The candidate will be responsible for A to Z performance marketing, including campaign strategy, execution, budget management and performance reporting across a number of channels. Predominantly Google Ads and Facebook.
Plan, create, and manage performance campaigns across a variety of channels
Keyword research and management to optimize bids (add PPC keywords and negative keywords)
Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)
Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
Stay on top of performance marketing (search engine and PPC) industry trends
Majority of the work will be targeted within the online sporting equipment market in Australia and New Zealand.
SEO experience and capacity is not essential however is favourable.
Key Responsibilities
Campaign strategy and executionCampaign performance reporting
+ Monitor budget and adjust bids to gain better ROI
+ Track KPIs to assess performance and pinpoint issues
+ Produce reports for management (e.g. dashboards)
Campaign management
Research and data analysis for new strategy
Maintain and improve existing campaigns (Australia)
Develop and implement new strategy and campaigns (New Zealand)