Mô tả công việc
Role Overview
We are looking for a data-driven Leader to lead our performance marketing efforts on TikTok. In this role, you will lead a team of 3-5 execution specialists while retaining hands-on responsibility for high-level strategy, campaign optimization, and reporting. Your primary goal is to drive GMV growth for our clients through advanced TikTok Shop advertising solutions.
Key Responsibilities
1. Team Leadership & Management
Lead & Mentor: Manage and provide daily guidance to a team of 3-5 performance marketers/executives.
Quality Control: Review campaign setups, bid strategies, and reports produced by the team to ensure accuracy and performance.
Training: Keep the team updated on the latest TikTok Ads features (e.g., GMV Max updates, Shopping Center placements) and best practices.
2. TikTok Ads Strategy & Execution
Campaign Management: Plan, set up, and optimize complex TikTok Ad campaigns with a specific focus on TikTok Shop Ads (Video Shopping Ads, LIVE Shopping Ads).
GMV Max Mastery: Leverage GMV Max and Custom Ads to maximize merchant gross merchandise value (GMV) and Return on Ad Spend (ROAS).
Bid & Budget Optimization: Monitor daily budgets and adjust bidding strategies (Cost Cap vs. Lowest Cost) to ensure optimal delivery and scale.
A/B Testing: Design and execute tests for creatives, audiences, and product sets to identify winning combinations.
3. Reporting & Analytics
Deep-Dive Reporting: Analyze campaign performance data to generate weekly/monthly reports with actionable insights (not just data dumps).
Forecasting: Project future performance and budget requirements based on historical data and seasonal trends.
Technical Troubleshooting: Resolve pixel tracking issues, catalog sync errors, and ad disapproval issues promptly.
Yêu cầu
Requirements
Experience & Background
Experience: 5 years of hands-on experience in Performance Marketing, with at least 1 - 2 years dedicated specifically to TikTok Ads, Performance Facebook Ads or E-commerce Marketplace Ads (Shopee/Lazada).
Manage monthly budget of at least 500M VND+ on Performance Marketing.
Leadership: Proven experience mentoring juniors or leading a small project team.
Technical Skills
Platform Expertise: Deep understanding of TikTok Ads Manager, specifically for E-commerce (TikTok Shop). Proficiency with GMV Max, Spark Ads, and Catalog Sales.
Data Proficiency: Strong Excel/Google Sheets skills (Pivot tables, VLOOKUP) for data analysis.
Automation (Bonus): Familiarity with marketing automation tools, scripts, or API integrations is a huge plus.
Soft Skills
Strong analytical thinking and problem-solving abilities.
Ability to explain complex technical concepts to clients or non-technical stakeholders.
High attention to detail, especially when handling campaign budgets.
Quyền lợi
Benefits:
100% Salary and allowances for 2-month Probation
Lunch allowance: 40,000 VND/day worked, Laptop allowance: 400,000 VND/month, Free parking
Annual leave: 12 days/year. Employees get 1 day off on their birthday.
Fund for Training & Development: annual training budget according to rank; the company also frequently organizes internal training courses and training with external instructors.
Bonuses for holidays and special occasions: New Year's Day, March 8th, May 1st, September 2nd, October 20th, Mid-Autumn Festival, birthdays,...
13th month salary; bonus based on working performance(quarterly) and Salary review twice a year
Personal Healthcare Insurance besides Social and Medical Insurance; annual health check-up
Teambuilding: from 2-3 times/year, both local and overseas
International working environment with foreign colleagues and partners
Opportunities for professional training on jobs and skills
Why Join Us?
Opportunity to lead and grow your own team.
Work with substantial ad budgets and cutting-edge TikTok features before they are widely available.
Competitive salary and performance-based bonuses.
Thông tin khác
Thời gian làm việc
Thứ 2 - Thứ 6 (từ 09:00 đến 18:00)
Thông tin chung
Nơi làm việc
- Hồ Chí Minh: 27AB Trần Nhật Duật, Phường Tân Định (Quận 1 cũ)