Performance Marketing Leader

Role Overview
We are looking for a data-driven Leader to lead our performance marketing efforts on TikTok. In this role, you will lead a team of 3-5 execution specialists while retaining hands-on responsibility for high-level strategy, campaign optimization, and reporting. Your primary goal is to drive GMV growth for our clients through advanced TikTok Shop advertising solutions.
Key Responsibilities
1. Team Leadership & Management
Lead & Mentor: Manage and provide daily guidance to a team of 3-5 performance marketers/executives.
Quality Control: Review campaign setups, bid strategies, and reports produced by the team to ensure accuracy and performance.
Training: Keep the team updated on the latest TikTok Ads features (e.g., GMV Max updates, Shopping Center placements) and best practices.
2. TikTok Ads Strategy & Execution
Campaign Management: Plan, set up, and optimize complex TikTok Ad campaigns with a specific focus on TikTok Shop Ads (Video Shopping Ads, LIVE Shopping Ads).
GMV Max Mastery: Leverage GMV Max and Custom Ads to maximize merchant gross merchandise value (GMV) and Return on Ad Spend (ROAS).
Bid & Budget Optimization: Monitor daily budgets and adjust bidding strategies (Cost Cap vs. Lowest Cost) to ensure optimal delivery and scale.
A/B Testing: Design and execute tests for creatives, audiences, and product sets to identify winning combinations.
3. Reporting & Analytics
Deep-Dive Reporting: Analyze campaign performance data to generate weekly/monthly reports with actionable insights (not just data dumps).
Forecasting: Project future performance and budget requirements based on historical data and seasonal trends.
Technical Troubleshooting: Resolve pixel tracking issues, catalog sync errors, and ad disapproval issues promptly.