Performance Marketing Manager Vietnam

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The role
Build and scale paid customer acquisition for Rabbit Care's insurance business in Vietnam. You will personally manage campaigns and budgets, turning leads into issued policies at a sustainable acquisition cost, with support from our Thailand teams.
What you will do
• Launch and optimise Google and Meta campaigns; test TikTok, Zalo and other relevant channels.
• Manage budgets, forecasts and channel allocation against acquisition cost and sales targets.
• Use feedback from sales and operations to improve lead quality and campaign conversion.
• Work with data and technology teams to track performance from click to lead to issued policy.
• Test creative, audiences, landing pages and offers, working with creative and product teams.
• Coordinate campaign approvals with relevant teams to meet insurer and local advertising requirements.
• Join insurance and banking partner meetings and help prepare and launch campaign proposals.
• Report results, spending and recommended actions to local management and Thailand headquarters.