Performance Marketing Manager

1. POSITION PURPOSE
- The Performance Marketing Manager drives the marketing department's commercial performance through systematic campaign-specific results and overall measurement.
- The Performance Marketing Manager works closely with all marketing teams in target-setting as well as post-campaign evaluations
2. RESPONSIBILITIES
- Manage all working plans of the department (including but not limited to Google Marketing team, Facebook Marketing team & Content Marketing team).
- Drive revenue, achieve targeted ROI/ROAS and maintain positive KPIs/OKRs trends; Determine monthly, quarterly and annual revenue forecasts and budgets.
- Track and evaluate KPIs/OKRs of all marketing channels (Google Shopping, Facebook, email, SMS, etc.) and determine necessary adjustments to optimize overall marketing effectiveness in line with budgeted marketing spend.
- Manage the day-to-day search marketing activities across multiple search engines including researching, growing and optimizing keyword portfolios and bid management strategies and refining campaigns through ad copy tests, landing pages, negative keywords, etc.
- Coordinate with the Product R&D team to make suitable plans for the development of the products which meet customer's needs and target market trends
- Coordinate with the partners (Google APAC, Agencies etc.) to make plans and execute the performance marketing plans.
Manage the execution of advertising campaigns. Scale and measure results and ROAS/ROI of these campaigns by each team.
- Train and coach team members
- Deliver clear, concise and reliable reporting on all activities to the CEO