Performance Marketing Manager

1. POSITION PURPOSE
- Drives the marketing department's commercial performance through systematic campaign-specific results and overall measurement.
- Works closely with all marketing teams in target-setting as well as post-campaign evaluations
- Develops reports on the performance of programs and campaigns as well as propositions for strategies and approaches
2. RESPONSIBILITIES
2.1 - Management:
- Plays a leading role in the management of projects among the teams (including but not limited to Google Marketing team, Facebook Marketing team & Content Marketing team)
- Ensures that projects within the marketing department are delivered in a timely manner and that they are always in line with the business's guidelines, quality standards, and objectives.
- Manage the execution of advertising campaigns. Scale and measure results and ROAS/ROI of these campaigns by each team.
2.2 - Collaboration:
- Coordinate with the Product R&D team to make suitable plans for the development of the products which meet customer's needs and target market trends
- Coordinate with the partners (Google APAC Agencies etc.) to make plans and execute the performance marketing plans.
2.3 - Strategy:
Drive revenue, achieve targeted ROI/ROAS and maintain positive KPIs/OKRs trends; Determine monthly, quarterly, and annual revenue forecasts and budgets.
2.4 - Analytics:
Track and evaluate KPIs/OKRs of all marketing channels (Google Shopping, Facebook, email, SMS, etc.) and determine necessary adjustments to optimize overall marketing effectiveness in line with budgeted marketing spend.
3. COMPENSATION & BENEFITS:
- Gross Salary 20,000,000 - 40,000,000 VND/month
- Incentives based on the department's performance; annual gross income up to 1 billion VND.
- Allowance: 500,000 VND/month. Probation time: 02 months with 85% of Gross salary.
- Medical and social insurance abided by Vietnam's Law; special health care package for manager level and other benefits followed company's policy (company trips; department building; annual bonus in holidays)
- Many chances to perform in the global market, developed countries (The US, EU) in E-commerce with super fast growth rate.
- Working with young, enthusiastic and proactive associates in an inspiring environment.