Digital Channel Strategy & Execution:
Plan and execute performance marketing strategies on multiple digital platforms to acquire customers and boost customer lifetime value.
Plan, set up, and optimize advertising campaigns effectively.
Ability to request content or media that align with customers' interests
Performance Optimization & Analysis:
Utilize web and app analytics tools to track campaign performance, analyze user behavior, and generate actionable insights.
Develop and maintain comprehensive performance reports, clearly communicating key metrics, trends, and recommendations to the growth team and leadership.
Conduct A/B testing on ad creatives, landing pages, and in-app experiences to optimize conversion rates.
Analyze pricing strategies and identify opportunities to improve competitiveness and attract new customers.
Budget Management & ROI:
Manage the
digital marketing budget effectively, ensuring optimal allocation of resources across channels to maximize CAC
Develop and implement strategies to achieve key performance indicators (KPIs), such as customer acquisition cost (CAC).
Other tasks assigned by CGO.
More than 1 year of experience in performance marketing, focus on conversion objectives in Google, Facebook, Shopify Ads or other ad networks for SaaS, B2B
Bachelor's degree in Marketing, Business Administration, or a related field.
Strong understanding of the Shopify ecosystem and e-commerce trends.
Deep understanding of digital tracking tools and experience using them for data collection, analysis, and interpretation.
Strong analytical skills and ability to extract valuable insights from data to optimize campaigns and deliver business outcomes.
Experience in the e-commerce industry or agency marketing is a plus
A salary package of 15-20 Million VND/ month.
Fundamental benefits according to Vietnamese Labor Law.
BVI Healthcare insurance.
Working day: 5 days a week from Monday to Friday.
Working hours: 7,5 hours per day.
13th-month salary.
Yearly company trips, monthly team-building activities with parties on special days such as Women's Day, YEP, and Christmas