performance Marketing SpecialistDecathlon Vietnam

About Technology at Decathlon
Decathlon initiated a deep tech transformation to become an international digital giant. We transform our system landscape to support business growth on both physical and digital channels and we raise the bar of our technical expertise.
To support this growth, Decathlon Vietnam is looking for a traffic manager who accompanies the retail teams.
Your Mission :

• To monitor internet users' browsing habits and incite these users to visit the website, download the application and go to the physical stores.
• You define the traffic roadmap by working on the paid and non paid traffic.
• *Paid Traffic
• As a Traffic Manager, you expect to optimize the campaign as it progresses and deliver the best possible results. At the end of each campaign, you do the campaign assessment and report to related team.

Your responsibilities :

• Write the traffic roadmap aligned with The business strategy
• Develop, manage and optimize comprehensive paid ads campaigns
• Audit and optimize new & existing ad campaigns to ensure KPIs are met such as budget spend, timelines, CPA, ROI, and ROAS
• Identify new opportunities to increase client conversions regularly
• Set up reporting to follow the performance
• Plan, develop and implement SEO strategy
• perform thorough keywords research with a routine
• Work towards organic search optimization and ROI maximization
• Identify technical opportunities to improve SEO rankings
• Identify opportunities to innovate and improve, providing additional benefits to the customer