Why we're looking for you
We are seeking a Performance Marketing Specialist who is passionate about creating impactful product development and driving mutual growth. In this role, you will be instrumental in leading our digital customer acquisition marketing strategy, tactics, planning, and execution to enhance brand awareness, increase active users, and drive revenue growth. Let's join us to collaborate & build, learn, and grow together.
You'll do
1. Campaign Management
- Plan, execute, and optimize
digital marketing campaigns across various channels including Google Ads, Facebook Ads, Instagram, LinkedIn, and other relevant platforms.
- Manage and monitor PPC campaigns, ensuring budget adherence and ROI optimization
- Develop and implement A/B testing strategies to maximize campaign performance.
2. Customer Journey Optimization
- Customize, optimize and track the performance of the customer journey from the awareness phase to product usage, conversion to paying customers, and encouraging repeat purchases.
3. Data Analysis & Reporting
- Analyze campaign performance data and provide actionable insights to improve ROI.
- Prepare regular reports on key metrics and campaign performance for stakeholders.
- Utilize analytics tools such as Google Analytics, customer io, and others to track and report on campaign performance and user behavior.
4. Strategy Development
- Collaborate with the marketing team to develop comprehensive performance marketing strategies that align with business goals.
- Identify new opportunities and growth areas to enhance digital marketing efforts.
- Stay updated with industry trends and emerging digital marketing technologies.
5. SEO & ASO
- Oversee SEO strategies to improve organic search rankings and drive website traffic.
- App Store optimization
6. Other tasks assigned by Line Manager
You have...
• Bachelor's degree in Marketing, Business, or a related field.
• 3 years of experience in performance marketing or a similar role.
• Proven track record of managing successful digital marketing campaigns.
• Strong analytical skills with proficiency in using analytics tools.
• Excellent understanding of SEO, SEM, PPC, CRO, and social media advertising.
• Experience with marketing automation tools such as...
• Strong communication and teamwork skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• A faster learner with a data-driven mindset, great logical thinking, and tech-savvy
• Fluent English
What's plus
• Proficiency in Excel or Tableau
• Proof of Ads certifications/training: Google Ads Certifications, Facebook
• Blueprint Certification
• Passion for e-commerce
• Experience with SaaS products
• User empathy mindset
We offer
• Salary range: Negotiate
• Performance review: 2 times per year.
• Yearly Salary Package: 13th-month salary bonus + Performance bonus: up to 3 months.
• 12 remote working days/ year.
• 12 annual leaves/ year.
• Bonus on birthday, 30/4&1/5, 2/9.
• Weekly shoulder massage treatment.
• Annual team-building: summer trip, many indoor and outdoor activities such as soccer club, swimming club, cycling club...
• Social insurance & Health insurance for team members.
• Annual Health Checkup at the top clinic in Vietnam
Why you'll love working here
• Learn product-thinking and customer-centric mindset.
• Collaborative and supportive environment
• Young and passionate colleague
• Professional and creative office view
• Clear & Scientific Agile Framework on the whole company workflow & culture.
• You are able to work as a member of a full process of product development. Even working with the CEO and PO on new ideas. We want to develop and grow a strong product development team with expertise and skills we can be proud of through different products and battles.
• Flexible working hours: From Monday to Friday:
o Morning: 8:00 AM - 12:00 PM (check-in from 8:00 AM to 8:45 AM)
o Afternoon: 1:00 PM - 5:45 PM (check out from 5:00 PM to 5:45 PM).