Performance Marketing Team Lead (Facebook)

ABOUT THE ROLE
Crossian is a high-growth technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 700% in just under 4 years. Our mission now is to build direct-to-consumer brands and increase customer LTV.
As the Performance Marketing Team Lead, you will be responsible for managing and optimizing our advertising campaigns on Facebook, Instagram and other digital marketing channels. You will lead a team of 3-4 marketing specialists, and work closely with other teams, including the creative team, product team and data team, to achieve company goals.
This is a challenging but exciting sales-driven job of which you will be rewarded accordingly. Now the answer is up to you: Are you ready to join the crew?
WHAT YOU WILL DO
Develop and implement digital marketing strategies to increase customer acquisition, and revenue growth.
Manage and optimize Facebook and Instagram campaigns to meet company KPIs.
Lead and mentor a team of 3-4 marketing specialists to improve their performance, knowledge and skills.
Collaborate with the creative team to develop effective ad creatives that drive conversions.
Work with the data team to analyze campaign data and identify areas of improvement.
Monitor industry trends and best practices to stay up-to-date on new technologies and techniques.
Prepare regular reports on campaign performance and present findings to the executive team.